Graham Brown

What’s Next in Media for Youth?

June 17, 2008

Neil Perkin of Only Dead Fish provides us with an insightful walk-through social media emphasizing the need to re-evaluate our received wisdom. | View | Upload your own

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MTV Presentation on “Being Young” and Youth Media Habits

June 12, 2008

Well done MTV on this presentation | View | Upload your own The industry’s official guide to 15-29 yr old mobile youth culture Download FREE Global Youth Data from the 2008 Mobile Youth Report “We use Mobile Youth extensively within International Marketing at T-Mobile.” Tony Kypreos, International Vice President, T-Mobile Download

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The Long Wow – Building Loyalty through Experience

June 11, 2008

92% of executives said they are customer focused, only 8% of customers agreed. How can companies be customer focused through delivering “WOW”? Brandon Schauer from Adaptive Path shares some of his insights from one of the better presentations I’ve seen in some time (with Audio) (see also their blog) | View | Upload your own

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BBC – Youth and Mobiles (12 yo)

June 10, 2008

In case you missed it first time round http://www.bbc.co.uk/blogs/technology/2008/03/the_mobile_internet_kids.html

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Marketing to Gen Y (Presentation)

June 9, 2008

Interesting Presentation on SlideShare by Intuit Communities | View | Upload your own

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When talking to Youth – Simple Wins

June 6, 2008

Clarity is power. As Seth Godin says in his book “The Purple Cow” – stand for something or stand for nothing at all. Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular. Having gone through the mill, we [...]

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80 Years of Sliced Bread – why we in telecoms need to challenge the received wisdom

May 30, 2008

80 Years of Sliced Bread Sliced bread is universally accepted as a good idea. It’s not the best idea – it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it. And [...]

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mobileYouth workout roundup

May 30, 2008

I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance and protecting [...]

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Youth MVNOs Virgin Mobile and Helio to Merge?

May 16, 2008

Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a “disaster”, not much investor goodwill is left on the table for these two MVNO’s long term prospects. Both companies have experienced their share of problems. Last week, Virgin Mobile said it had [...]

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As Youth disconnect from TV, media companies go virtual

May 16, 2008

The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers? Many of these activities are based around gaming – e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz Disney has recently announced that it will open up its DGamer [...]

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