Graham Brown

Push vs Pull: Youth Marketing Explained

September 18, 2011

What is the difference between Push and Pull marketing used by brands in Youth Marketing? A simple infographic by Graham Brown of mobileYouth explaining the differing approaches used by brands in youth marketing: For more information on the key distinctions between Push and Pull marketing here are two books written by mobileYouth available for download: [...]

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Does Ford Fiesta Movement youth marketing actually work?

September 17, 2011

flickr (c) 96dpi Latest sales statistics from Ford Fiesta Movement shows that their strategy of building an organic fan base – a Beachhead of Cashless Innovators – and focusing on share of customer rather than share of market actually works. This is why rivals like Citroen and us in the mobile industry need to learn from [...]

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mobileYouth around the world – weekly digest September 15, 2011

September 15, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Getting back to Psych basis: Left Vs Right brain This link will Self-Destruct in 3.2 Hours (and so will your brand message) Your customers are [...]

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What was Nokia’s creative agency thinking?

September 14, 2011

Dear Nokia. Please have a word with your agency… the one that came up with this idea – to pay $10,000 to develop your next ringtone. Here’s the video: (Agency idea, cost to Nokia $10,000 + agency fees) The tone can’t be entirely original, it must be a variation of the familiar Nokia tones, but [...]

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Passive vs Active Communication: why adults don’t get what teens do on Facebook

September 13, 2011

Adults view Teen Facebook Use through the lens of Active Communication We see teens not going out, not socializing when they should be spending time meeting friends. We look at teen Facebook behavior through the lens of a purposive adult engaged in Active Communication. When adults use Facebook we say “I am going to Stockholm” [...]

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Why Service and Software companies will rule

September 12, 2011

Mobile crunch reports on the rumored launch of the Amazon Kindle Tablet. Much of the excitement today is generated by a handful of companies – think Facebook, Amazon, Google and Apple. Brands like Nokia, Blackberry and HP are having hard time getting a look in. The reason is we’re shifting from an era dominated by [...]

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Teens know everything about Apple but nothing about Apples

September 9, 2011

photo (c) Daily Mirror Interesting survey by T-Mobile published by the Daily Mirror highlights how much teens can teach themselves quite adequately when the motivation is there. They know everything about the price of Apple gadgets but very little about day-to-day purchases. This is the Age of Discovery. The key take-away from the Youth Marketing [...]

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3 Reasons why Ford is a Youth Marketing Role Model for Tech Companies

September 8, 2011

Good.com reports on the recent tie up between Ford and Zipcar – the community car sharing program. It’s smart marketing on both sides. Ford has been pushing its Ford Fiesta Movement as a radical departure from traditional youth marketing and it serves as an excellent lesson for mobile brands on how to build a youth [...]

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mobileYouth around the world – weekly digest September 8, 2011

September 8, 2011

Every week mobileYouth provides a roundup of the latest stories in youth marketing and mobile culture from our mobileYouth blog collection including MobileYouth IdeaFactory, AllisSocial and the Youth Marketing Handbook Facebook is taking away birthday presents A Riot on my own? Getting back to the basics of sharing All is Social – coming soon Before [...]

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Should RIM focus on BBM not BBM music?

September 5, 2011

flickr (c) moomy The following article reports on RIM’s move into music with the new BBM music service. RIM is increasingly tasked with finding new growth stories to extend success services like BBM and 2) expand their popularity with the key youth Beachhead We believe that RIM’s success lies in developing the youth Beachhead but [...]

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