Graham Brown

Waning Interest in Big Brother?

July 12, 2007

When Big Brother first arrived on the screen back in 2000, the antics of the contestants still commanded the audience’s interest. Now, seven years later, the show is showing signs of fatigue. Viewing figures of the current season indicate that the target audience (16-34 year olds) are increasingly switching off. The show’s share of viewers [...]

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Voice Calls and Text Messaging Most Popular, Mixed Feelings towards Advertising

July 12, 2007

The recent launch of the iPhone raised the question of whether the new device will drive the growth of mobile applications beyond text messaging and voice calls. There might be room for growth in the future, but new research by Interpublic Group’s Initiative shows that only few consumers use their phones for more than calling [...]

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Math Lab Application for Mobile Phones

July 12, 2007

The newest development by Prof. Michal Yerushalmy of the Institute for Alternatives in Education of the Faculty of Education at the University of Haifa might make studying math more attractive to youth. For that, he utilized a device young people understand especially well – their mobile phones. Researchers now developed an educational math lab application [...]

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Australian Teenagers Overuse their Mobile Phones

July 12, 2007

A recent study on mobile phones and children in Australia conducted by Deakin University’s Faculty of Arts examined the issues of how children get their mobile phones, who pays for them and the problems teenagers encounter when trying to pay the bills. Australia has one of the highest mobile phone ownership among children under 18. [...]

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First Ever Simpsons Content will be D2C

July 6, 2007

Within the next days, the biggest direct-to-consumer content campaign of the US will be launched by Jamba. The ‘Yellow Plan’, which will feature content from the TV show The Simpsons, will be released onto mobile in time with the release of The Simpsons movie on July 27th. What makes this special is that none of [...]

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What Youth Expect from Mobile Providers

July 6, 2007

The youth market is vital for service providers because it eagerly embraces new technology and is generally open to online purchasing. Therefore the all-important question is – what do young people expect from their mobile Providers? The answers are somewhat surprising. Alcatel-Lucent conducted a global focus group for the past year with young mobile users [...]

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Mobile Games More Popular than Ringtones

July 6, 2007

According to a study by GfK M², mobile games generate more revenue than ringtones in the UK. British customers apparently spent a total of £83 million on mobile games in the first quarter of 2007, but only £76 million on ringtones and £23 million on mobile music. One explanation for this development could be the [...]

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New Mobile Community from Australia

July 6, 2007

Mobile Social Networking company Loop Mobile announced several content deals for its launch on the Australian Stock Exchange. One involves Australian Idol, which is about to launch a mobile community where members will be able to upload moderated videos and images as well as participate in text chats. The new community hopes to mirror the [...]

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Humorous Mobile Content from Calon for Today’s Youth

July 6, 2007

Calon, Wales’ largest independent animation company, recently struck a deal with leading mobile distributor Player X. The latter acquired BIG TATTIE, Calon’s first animated series for mobile media. The series consists of 35 30-second downloads that feature humorous keep fit tips for couch potatoes aimed at today’s youth. It will now be available from Player [...]

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Ultimate Puzzle Game Back on the Market

July 6, 2007

Telecogames, global publisher, developer and distributor of mobile games, now announced the comeback of the ultimate puzzle game Flexis Extreme. The new release will include 50 new levels and all favourite modes from the Classic, Mission and Marathon modes. It also comes with improved sound and graphics, exciting obstacles and new block types. What makes [...]

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