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Latest Youth Marketing Statistics Friday 26th June

June 26, 2009

* 3G In China – What Do Chinese Consumers Expect? (China Polling) * Whose Word-of-Mouth Matters? (not bloggers it seems) (Mobileyouth Posterous) * Marketers Frustrated by Digital Cross-Channel Chasm (Media Buyer Planner) * Teens more “normal” than you think when it comes to media usage(Nielsen) * Teens “Still Watch TV” (TechCrunch) * Blackberry Battles iPhone [...]

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Latest Youth Marketing Statistics Friday 19th June

June 19, 2009

* Mobile Ad Revenues to Hit $1.5B by 2013 (MarketingChart) * Advertising will get a lot smarter – and support a lot of free content (MediaFuturist) * 70% of Japanese social network users access most often from a mobile phone (Digital Stats) * Vlingo Research: 94% of Teens Use Mobile Phone to Text (Barking Robot) [...]

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Latest Youth Marketing Statistics Friday 12th June

June 12, 2009

* Youth driving parent use of new technologies? (Ars Technica) * The decline on MySpace and Bebo (The Guardian) * Misleading mobile Internet & smartphone statistics (Disruptive Wireless) * Cheap phones are big business (TechCrunch) * 95% of Teen Shoppers Notice Mall Ads (MarketingCharts) * Gen X and Gen Y Moms Use Internet Differently (MarketingCharts) * [...]

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Latest Youth Marketing Statistics Friday 5th June

June 5, 2009

* How to get youth interested in personal finance? (Threebillion) * Mobile Marketing – now and in the future (Slideshare) * Why tech companies must be 1st in their market or find a new market. The case for handset profits (TechCrunch) * US mobile internet up by over third, but China still heavyweight (MarketingCharts) * [...]

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Youth and Grass Routes 25 May 09

May 25, 2009

* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly) * Average Blyk campaign [...]

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Youth and Beachheads 20 May 09

May 20, 2009

* When They Go Online, Hispanics Download (eMarketer Articles) * Falling in Love with Virgin at a Festival (Another Advertising Wanker) * Mobile Collaboration and Tribing (180360720) * Hispanics 211% More Likely to Download Digital Content (MarketingCharts) * Global Youth: U.S. Hispanic and Latin American Youth Trends (Barking Robot) * Twinterview: Graham Brown of mobileYouth [...]

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Attention and Youth 19 May 09

May 19, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

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Youth and Trust 18 May 09

May 18, 2009

* April 2009 Carnival of Trust (Egyii) * Delhi mobile subscribers face problem of plenty (Times of India) * Long-Term Generous Marketing (180360720) * A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (Econsultancy) * What If Gen [...]

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Youth Global Swarming 15 May 09

May 15, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

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