Arun

Youth Trends 14 May 09

May 14, 2009

* Canadian Youth Survey (kolbs) * Freeconomics – maybe people will start paying for things (The Equity Kicker) * Launch: Teen Speakers Bureau (Radical Parenting) * EMI is screwed. Utterly screwed. (Music Think Tank) * Delhi mobile subscribers face problem of plenty (Times of India) * Today’s Teens Buy 19% Less Music (MarketingCharts) * The [...]

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Youth and Old Marketing 08 May 09

May 8, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

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Youth and Grass Routes 06 May 09

May 6, 2009

* Youth and Grass Routes 06 April 09 (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly) * Average Blyk campaign [...]

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Attention and Youth 30 April 09

April 30, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

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Youth Global Swarming 28 April 09

April 28, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

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Youth and Word of Mouth 24 April 09

April 24, 2009

* Mobile Collaboration and Tribing (180360720) * Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * [...]

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Youth and Grass Routes 17 April 09

April 17, 2009

* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Awesomeness. skinnyCorp creates communities including the #1 most … (skinnyCorp) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource [...]

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Youth and Customer Service 15 April 09

April 15, 2009

* Top 10 ‘Most Annoying and Unjustified’ Consumer Ripoffs (MarketingCharts) * Measure, Understand and Improve Customer Experience | MCorp Consulting (Slideshare) * More Info On Customer Experience And Loyalty (Customer Experience Matters) * Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth) * AOL account cancelation crisis : Brands should [...]

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Attention and Youth 10 April 09

April 10, 2009

* The Paradox of Choice (Canadian University Marketing) * Why being first became even more important (180360720) * Creating Contagious Conversations Between Platforms (180360720) * Advertising is expanding (180360720) * 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare) * A tryvertising lab for San Diego (Springwise) * PepsiCo shows [...]

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