Arun

Youth and Old Marketing 01 April 09

April 1, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

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Youth and Grass Routes 30 March 09

March 30, 2009

* India leaders blog, text to plug in to young voters (Reuters) * Justifying social media to internal clients (Slideshare) * Top brands for teens globally: may the most relevant win (Youth Marketing Insights) * Don’t Punish Us: grass roots campaign fighting for the rights of our social life (Youth Marketing Insights) * What is [...]

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Ethnographic Research 27 March 09

March 27, 2009

* Jan Chipchase – Future Perfect:Paid Crowdsourcing Via Mobile (Future Perfect) * Emerging Experiences (180360720) * Useful starting points for qualitative research utilising ethnography (kumeugirl) * MobileYouth India test shooting (youtube) * Market Researchers in Your Facebook? (eMarketer Articles) * The Next 10 Years by Graham Brown (mobileYouth) (Slideshare) * Moshi Moshi (On The Media) [...]

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Youth and Customer Service 26 March 09

March 26, 2009

* Top 10 ‘Most Annoying and Unjustified’ Consumer Ripoffs (MarketingCharts) * Measure, Understand and Improve Customer Experience | MCorp Consulting (Slideshare) * More Info On Customer Experience And Loyalty (Customer Experience Matters) * AOL account cancelation crisis : Brands should realize we are leaving in a tyranny of transparency era (Emmanuel Vivier) * Wireless Carriers [...]

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Attention and Youth 23 March 09

March 23, 2009

* 50 Youth Marketing Keywords You Need to Know PART FIVE (Slideshare) * A tryvertising lab for San Diego (Springwise) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * 9 Reasons Japanese Interactive Work Is Awesome (crackunit) * [...]

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Youth and Beachheads 03 March 09

March 3, 2009

* What is Social Currency? (Graham Brown mobileYouth.org) (Slideshare) * 7 things you can learn from hip hop – Ignite Sydney (Slidshare) * 1 Billion (Slideshare) * Mobile Advertising Opportunities in India on the Rise (Trendsniff) * Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth) * The Next 10 [...]

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Youth and Pipeline Marketing 11 Feb 09

February 11, 2009

“We are moving from an era of finding customers for our products to one of finding products for our customers” Seth Godin. The end of the Industrial Age also defined the end of Pipeline Marketing as the most effective method to reach youth yet we, as an industry, still compete to out-engage each other through [...]

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Ethnographic Research 06 Feb 09

February 6, 2009

Are you getting your insights from the headquarters or the streets? Are your people spending more time in the office or out there talking to the people who make a difference – the customers? “I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk [...]

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Youth and Customer Service 05 Feb 09

February 5, 2009

“What is my life if I am no longer useful to others?” von Goethe Customer service is your best marketing strategy but for most industrial marketers it’s nothing more than a cost center. Remember when that company p***ed you off? You went and told the world about it didn’t you? A generation ago customer service [...]

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10 Articles on Youth Trends 27 Jan 09

January 27, 2009

* Ged Carroll: nike sub-brands (via Flickr) (FriendFeed) * China’s newly frugal youth (news.bbc.co.uk) * Anti-Energy Drank (PSFK) * The Pleasures and Perils of Millennial Trendspotting (MillennialMarketing) * Spirituality, not religion, makes kids happy (kortjes) * music’s impact on video games (InfluxInsights) * Free O’Reilly Webcast (blogs.oreilly.com) * Debating Gen Y: Bauerlein & Howe on [...]

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