Arun

10 Articles on Word of Mouth 26 Jan 09

January 26, 2009

* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD) * Apple rolls out star-studded music tutorials (Springwise) * Nike Realizes a Brand Advocate (Gen-Y+YouthCultureMarketing) * Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts) * Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts) * ‘Digital Influencers’ Get Info from [...]

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10 Articles on Old Marketing 21 Jan 09

January 21, 2009

* Young people watch less TV (kortjes) * Top US advertisers in traditional media in 2008 (ITFacts) * Pepsi Promotion Plasters Times Square With New Logo (Adrants) * Awareness Means Nothing (180360720) * Brands, social, clutter and the sundae (Seth’sBlog) * Inventory Up & Costs Down–Are Mobile Ads Worth it? (MarketingPilgrim) * Advertising Creep Update: [...]

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10 Articles on Grass Routes 19 Jan 09

January 19, 2009

* Facebook growing, rivals shrinking in U.S. (TRENDBIRD) * (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD) * Apple rolls out star-studded music tutorials (Springwise) * Televised Social Networks (OnSocialMarketing&SocialChange) * A Tribe Called Quest collaborate with Nike Air Jordan on some CRACK! apparel (MyChemicalToilet) * How Marketers Can Connect With Millennials (MillennialMarketing) * Clusters, [...]

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10 Articles on Ethnographic Research 16 Jan 09

January 16, 2009

* 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org (SlideShare) * Youth Interviews 2 (CultureLab) * Burger King’s Whopper Virgins (Vanksen|Culture-buzz) * The New York Times Immersion (Vanksen|Culture-buzz) * ad agencies-come out from your buildings and meet culture (InfluxInsights) * Listen to Consumers, Not Marketing Gurus (BrandingStrategyInsider) * World’s first locative documentary for [...]

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10 Articles on Beachheads 13 Jan 09

January 13, 2009

* 10 Asian-American Youth Sites to Know (Ypulse) * Apple rolls out star-studded music tutorials (Springwise) * Disney Focuses on Boys (online.wsj) * Girl Gamers And The ‘Pink Plague’ (Ypulse) * Online community offers DIY fashion for tweens (Springwise) * League lets amateurs join a rock band for 10 weeks (Springwise) * Gaming Myths for [...]

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10 Articles on Attention 12 Jan 09

January 12, 2009

* US Leisure Time Plummets 20% in 2008, Hits New Low (MarketingCharts) * 2009 Marketing Tenets (Mikearauz) * Mobile Applications: The Next Big Thing ? (Trendbird) * Go Beyond Your Products To Get Gen-Y (GenY+YouthCultureMarketing) * Advertising on UK Social Networks (eMarketer) * The best selling MP3 album of 2008 was free (Longtail) * 3 [...]

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10 Articles on Trust 08 Jan 09

January 8, 2009

* Customer Experience Rankings 2008 (Logic+Emotion) * Bad News Travels Fast Via Twitter (AdPulp) * Consumers Want Personal, Online Interaction with Brands (MarketingCharts) * PART 1: 50 Youth Marketing Trends for 2009 (Slideshare) * 20 Most Trusted Companies (Beyond PR) * If you are buying loyalty, the price apparently went down (Satmetrix) * Show You [...]

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10 Articles on Youth Global Swarming 07 Jan 09

January 7, 2009

* Digital Millennials: R U Ready (SlideShare) * World of Warcraft Themed Restaurant Opens in Beijing (PSFK) * What do students prefer – email, IM or twitter? (new data) (eMarketer.com) * Teens send 10,000 messages a year (Barking Robot) * Millennials Anxious Now, Optimistic about Future (MarketingCharts) * 10 Gen Y Hip-Hop Sites To Know [...]

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10 Articles on Youth Trends 06 Jan 09

January 6, 2009

* PART 1: 50 Youth Marketing Trends for 2009 (Slideshare) * Customer managed experience: Facebook lets you vote on ads (Customer Experience Crossroads) * Helping Teens Shop: Six Ways Tech Can Improve the Shopping Experience (Worldwide Lab at Alcatel-Lucent) * Is blogging better than sex? 46% of women think so… (Blogs.wsj.com) * What do students [...]

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