Jeremiah Yap
Author
Society
Is Twitter the new CNN?
Social website Twitter has played a big part at making the world aware of the situation in Iran. Social media also allows the citizens of Iran to organize and take action against the government. (Grownup Thinking.com)
Check out more news covered here on mobileYouth about Iran. Referencing Are today’s freedom fighters using [...]
Marketing Stunt
Red Bull’s street marketing campaign in New York’s Time Square treated spectators to a crazy race. What marketing stunt will Red Bull think of next? (Graham Brown @ mobileYouth)
Five Lessons
The Red Bull 1976 Games at Copper Mountain had many lessons on youth marketing. The author points out 5 things that can be learned from [...]
Mobile advertising in Asia
Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)
Japan and social networking
Where do the [...]
Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist – fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many [...]
Change and Youth in China
FRONTLINE documents nine young Chinese as they struggle to find their paths in the nation’s booming economy and confront the challenges of modernity and Westernization. Young & Restless in China portrays the country’s astonishing social and economic transformation. (PBS)
Technology
There are three billion people under the age of 25 and 61% of them live [...]
Asian youth and music downloads
Only a small percentage of young Asians actually pay for music downloads compared to those who download “free” unpaid music. A report also shows that the highest percentage of illegally acquired music occurs in China but they also have the third highest percentage for legal music downloads. (Source Dan Calladine @ [...]
