Josh Dhaliwal
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The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new [...]
A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour.
When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being able [...]
The results of a new study by the U.S. chapter of the Mobile Marketing Association has revealed that an increasing number of people in particular teens and young adults are using their mobile phones as a tool for social networking.
According to the study 54% of 13-34 year olds use their phones and text messaging in particular for social [...]
A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant.
The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself a [...]
Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content.
Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily.
Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...]
Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.
The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.
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