Josh Dhaliwal

Lack of fear drives young people to innovate your products

by Josh Dhaliwal on November 1, 2011

I came across this story as a perfect example of young peoples’ approach problems and how it differs from the way adults do things. Teenage pirates in particular approach challenges wide-eyed and without fear, full of exploration and without necessarily some of the rules which constrain adults. We (me included) are afraid to make mistakes, fearing embarrassment. [...]

Drawing the line at child brand ambassadors

by Josh Dhaliwal on September 21, 2011

The role and responsibility of the advertising industry is brought into question once more with the use of child brand ambassadors by cereal brand Weetabix who are paying children $400 to wear Weetabix-branded clothing on ‘active days’. Personal recommendations can be big business.Often when advertisers try to convince us of the life-enhancing qualities of some [...]

What can Samsung do about Galaxy tab sales?

September 11, 2011

Rival director exposes weak Samsung Tab sales compared with Samsung shipment figures of 1 million. What should Samsung do? Lower its price or focus on Building Beachheads? An executive at Android tablet maker Lenovo claims that Samsung sold only 20,000 of the 1m tablets that it shipped last year as it tried to “buy share” [...]

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Microsoft enters into mobile advertising

December 11, 2007

The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile. “Microsoft is continuing to make significant investments in the MSN Mobile portal, adding [...]

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Teenagers want substance over style from their phones

November 21, 2007

A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour. When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being [...]

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Breaking news: The mobile phone is a social networking tool

November 19, 2007

The results of a new study by the U.S. chapter of the Mobile Marketing Association has revealed that an increasing number of people in particular teens and young adults are using their mobile phones as a tool for social networking.  According to the study 54% of 13-34 year olds use their phones and text messaging in particular for [...]

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Mobile game outrages parents of teenage girls

November 16, 2007

A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant. The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself [...]

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Thieves strike at popular hotel destination

November 15, 2007

A young man gets arrested for stealing from a hotel doesn’t usually make headline news.  Theft from hotels apparently cost the business upwards of $100 million a year just in the U.S. alone. Although there are no official figures the most common item taken is the obvious beautifully soft towels.  Holiday Inn apparently loses 560,000 towels [...]

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Disney targets 1million Japanese families with new MVNO

November 12, 2007

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content. Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily. Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in [...]

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25% growth in UK text messaging in 2007

November 12, 2007

Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.   The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.  

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