Sergio Tapia Gutierrez
Author
How Staples is using social networks for charity.
Staples recently started it’s campaign, “Do Something 101″, aimed at bringing school supplies to poor children in the United States. The campaign consists in word of mouth buzz and a specifically created FaceBook application. Currently, that US holds more than 13 million children living in poverty. (Source Fred [...]
What do teens primarily use their cellphone for?
In a recent survey, over 25% of teens admitted that they use their phones to store cheat notes and more than 25% actually text each other during tests. (Source Greg Toppo @ DontCallMeATween)
The first Android phone for the youth market!
Sporting a very cool icy blue finish, the Motorola [...]
Social media alone doesn’t create Youth Movements.
Recently activist networks like ThinkMTV and YouthNoise are having a low number of people signing up compared to MySpace and Facebook. So what is the secret ingredient? Best Buy’s @15 project has shown that you need to have dedicated resources, constant updating and a solid community management system in [...]
Crowdsourcing and Worth of Mouth
Can customer created ads generate word of mouth marketing? Unilever is holding a contest where viewers can film their own TV Spot for Axe’s Hair Crisis product line, with rewards going as high as 60,000$. (Source Todd Wasserman @ BrandWeek)
When communities build multimillion dollar companies.
“Threadless” CSO, Jake Nickell talks about how [...]
