The Authority Gradient is the distance between decision makers and insight. Companies that rely on design and Creative Agencies, rather than Immersion research, for their main source of insight have steep Authority Gradients that expose them to error. Steep Authority Gradients are common in Anti-Social Business.
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
