Comments on: Blyk – where it is going wrong

By: Blyk’s Bad Breakup | Ypulse

Blyk’s Bad Breakup | Ypulse — Thu, 30 Jul 2009 19:30:13 +0000

[...] over their model aside, The Youth Conspiracy post reminds us that you can’t just talk the talk as a youth brand and [...]

By: Graham Brown

Graham Brown — Wed, 29 Jul 2009 12:24:12 +0000

“Ad-funded mobile service provider Blyk is pulling the plug on its U.K. operation in order to focus on providing mobile advertising-related services for network operators, it emerged this week.”

http://www.totaltele.com/view.aspx?C=0&ID=447673

By: Bud Caddell

Bud Caddell — Mon, 18 May 2009 20:54:47 +0000

Blyk, where it's going wrong: http://bit.ly/cCKhN

[Original tweet, Topsy page]

By: bud caddell

bud caddell — Mon, 18 May 2009 20:54:47 +0000

Blyk, where it's going wrong: http://bit.ly/cCKhN

[Original tweet, Topsy page]

By: jMac

jMac — Sun, 17 May 2009 10:55:57 +0000

Graham – permission based models cannot be interruption by definition. Requested information is different. Added to this, the understanding of what Blyk is by young people is directly proportional to Blyk’s net advocacy score.

It is interesting how the people who get Blyk the most are the citizens, and the advertisers. It appears the most confusion comes from commentators who either try and justify bias or attempt to repeatedly kick something until (they hope) it dies. Which of course it wont (because engagement marketing is what citizens and advertisers want). Which of course angers commentators even moreso – especially if they have been blind-sided on their perch of youth marketing expertise.

What Blyk has done is prove, on one hand, that engagement marketing is more effective than any other type of old-school (as you say) 50 yr old business models – and on the other hand, that advertisers are eager to be involved but require large audiences (hence the scale-version of Blyk including other operators).

It’s a real shame that you continue to miss the point of what Blyk has done, but as the saying goes, I do not agree with what you have to say, but I’ll defend to the death your right to say it.