Who is the second largest search engine out there?
What’s the other onlike bookstore’s URL?
In most cases, for most people – they don’t care.
When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals.
C2 flopped because it was neither full flavor nor zero calories. In an era where competition is a click away, customers want number one or nothing. Stand for something.
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