One of the 3 Key Change Agents in the mobileYouth Economy. Mostly college/university age students. Cashless Innovators form niche social groups with a knowledge barrier to entry. Cashless Innovators are major contributors to the mobileYouth Economy in product development – SMS, Facebook, MP3s – and are key targets for Social Business partnerships.
They discover Social Tools that have fallen out of use and revive them (see Refurbished tech). They optimize the re-discovered Social Tools by refurbishing them and providing them with a new context. The resurgence of Vinyl, retro clothing and film roll cameras among college students are good examples of how Cashless Innovators refurbish Social Tools.
“They may not have the money but their innovative ideas are game changers”
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