The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games.
We have reached the ARPU Ceiling.
Why?
When RIAA legal team spokesperson Jonathan Lammy pronounced [...]

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“Free G” - not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers.
The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with the [...]

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Still looking for a 3G payback
Global governments must have thought their birthdays, Christmases and annual bonuses were all rolled into one when some wiseguy realized that they could auction off their remaining 3G spectrum rather than sell it off at a discount. On the back of lucrative floatations, many operators were cash rich and needed [...]

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Give first - the natural law of relationships
Some wise old owl once said to me - “never visit a friend’s house without bringing a gift - no matter how small an inexpensive that gift may be”.
In my adult life it’s something I’ve tried to practise - it’s not always a bottle of wine but it [...]

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