There’s a famous rendition of the Zen tradition by Bruce Lee in Enter the Dragon where he challenges a young acolyte to a dual. In review, Lee castigates the apprentice with a short slap “It’s like the finger pointing to the Moon. Don’t concentrate on the finger or else you’ll miss all that heavenly glory”
Society [...]
“Some media is the whack” says Chuck D..was he talking about us?
image courtesy of Wikipedia
Movements or Trends?
Social Media thinks it’s a movement but most of it only translates into a trend. How much of social media is a reality and how much is hype?
“Everybody had a feeling something was going to happen but nobody knew [...]
Let’s talk about Dave
Dave’s not his real name. He might be you, he might be someone you know. But he’s out there. But we’re not interested in Dave now - he’s successfully buried somewhere in the advertising or marketing world. We want to know about Dave then.
“Then” was 1989, approaching the “Summer of Love” in [...]
The following is a draft extract from my forthcoming Mobile Youth book “Global Swarming” released in 2009.
This is an insight into youth trends through the eyes of a coffee drinker. Enjoy!
Youth marketing truths in coffee
…I caught up with Kan the next day in Starbucks, Futakotamagawa - a pleasant outskirt of Tokyo where I lived so [...]
The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...]
In 1963, agency BBDO introduced a radically new concept to the field of youth marketing - lifestyle.
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The slogan “Come alive! You’re in the Pepsi Generation” and Pepsi’s self-proclamation as “The choice of a new generation” not only struck a resonant chord with the increasingly socially mobile and affluent youth demographic [...]
You know what we think about Blyk - here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view:
Mobile advertising & challenges
* Mobile advertising is the future (Telco 2.0)
* SMS - the least trusted form of advertising (Mobile marketing watch)
* Channel ARPU (Vision Mobile)
Blyk
* Is [...]
Older customers = more $$$ (today)
“Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” - proclaims the intro to a recent Harley Davidson campaign.
Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown
Harley Davidson BARCELONA
Problem is, most of Harley Davidson’s customers [...]
Mobile Content
How much effort does it take a mobile service provider to increase the mobile content (ringtones, games etc) spend of a young customer by 50 cents?
Using the average data in the mobileYouth report and assuming mobile content accounts for an average of $0.6 per consumer, that’s an 83% increase in the current spending level [...]
OK, if you can forget the taurine issue for a minute - you’ll see that Red Bull are the gold standard of youth marketing.
What is it that Red Bull does right?
* 1) With few exceptions, Red Bull doesn’t taint its brand with overt direct marketing employed by its rivals. It’s not common sense, but then [...]