India – world’s largest mobile youth market

by Graham D Brown
See you there.
Packing this weekend to head out to Mumbai and Delhi.
What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients
All that [...]

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mobileYouth this week: Where in the world?

Quick update on where we’ll be this week. Just finished our H2 tour of Brazil, US and Canada now heading off to Scandinavia and London for (perhaps) the last 3 presentations before year-end.
Thursday 3rd December: Presentation @ Telenor, Oslo
Friday 4th December: Presentation @ 1530 youth marketing conference Helsinki
Monday 7th December: Presentation @ Heroes of the [...]

 

Speaking @ MWC Barcelona 09

mobileYouth is presenting as a part of NTT DoCoMo Japan’s session on Thursday 19th
If you are in Barcelona and/or are interested in this session material, ping me on twitter or contact me here
I’ll be presenting our research findings, video insights and key takeaways for 2009 trends.
Here is the official session overview 0930-1230.

At the Mobile World [...]

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The Meatball Sundae – how modern youth marketing so often gets it wrong by Graham Brown

I’m a big fan of Seth Godin, you probably know already (I’ve already blogged down the line about The Dip). I borrowed one of his riffs earlier when I blogged about Sliced Bread and why we need to challenge the received wisdom. Godin was the first author to switch me on to the idea of [...]

Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem [...]

Is mobile the reason for a decline in youth writing?

Josh Dhaliwal from mobileYouth on BBC breakfast

View the video on Blinx/BBC website
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mobileYouth presentation to Telenor Djuice Oct 2008

Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]

MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08

Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Mobile Youth Workshop Q3 2008

View SlideShare presentation or Upload your own. (tags: mobile youth)

Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
powerpoint, presentation, youth, marketing, download
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Josh Dhaliwal (mobileYouth) on BBC

Media interest in mobile life and youth is picking up again as mobileYouth’s Josh Dhaliwal gets onto BBC breakfast news today commenting on mobile youth and texting.
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mobileYouth Trends TV – Orange and 3 – how are they marketing to youth?

Graham Brown talks to Ged Carroll from Waggener Edstrom about how Orange and 3 are evolving their marketing strategies to better work with the young consumer.
View the video here:
YouTube Direkt

Featured Links:

Ged Carroll’s blog
Waggener Edstrom
Orange Balloonacy campaign
Poke London

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