This is the first episode of our new show “Change Agents”. Each week Graham and I will be discussing case studies in youth marketing and examining companies that are doing a great job and those that may not be performing well at all.
This first episode is entitled Brand Rehab. We look at three companies that [...]
India is set to become the world’s largest mobile youth market passing China in 2011 with 281 million activations. By 2012 mobile owning youth in India will outnumber the entire population of the United States.
Up until this year, mobile operators in India have enjoyed very minimal external threats, but in just a [...]
We here at mobileYouth would like to wish you a Happy New Year, a Chinese one that is. We thought this would be an opportune time to let you know what is going on in the world’s largest country when it comes to youth and marketing. Here are a few tidbits to highlight and preview [...]
I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by.
When Egyptian government officials reacted to the growing [...]
When you talk about the amazing things a brand can achieve, few will mention sponsoring a music festival or buying the time of a celebrity to endorse your brand. That’s because these are the easy options, they’re lazy. Lazy brands create content not the context the customers so desire – i.e. lazy brands make the [...]
My friend Gary Beck over at Killer B promotions repsonsible for the rather excellent Teen Masters bowling movement asked me recently for my opinion on Nielsen’s latest media report on teens. I’ll share my reply here to bring you into the loop of this discussion too.
Re: Assumptions made in Nielsen report about Teen media usage
Superficially [...]
Here’s an interesting thought.
Kroger, the brand behind 10% of US food category sales at retail, says
“It’s not about customers’ loyalty to us; it’s about Kroger’s loyalty to its customers.”
How many brands out there are truly loyal to their customers and reward them as such?
How many brands are thinking only about how they can stop their [...]
Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
Answer: you don’t.
Yesterday I had a great conversation with Claire Lamont from Smak. To put this into context, I met Claire when both of us were leaving our respective presentations for a large mobile company based near Toronto earlier this year. We got chatting about the challenges facing non-traditional agencies in convincing large brands to [...]
