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Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.
Key Features
* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to speed (Market value $17,600)
* [...]
via youtube.com
Advertising execs squirmed the day Britney was caught on camera by the ever-present paparazzi entering a parking lot half disguised with her hair hidden under a baseball cap. Paparazzi payday came not as a result of the star being seen leaving a nightclub with a new beau but, in this case, Britney - the [...]
A new youth marketing presentation. (see below)
“Congratulations” read the letter, “Your photo submission has been approved and will appear on Jones Soda bottles soon.”
Like most teenagers her age, recognition by the products and brands that touch her life was narrowly confined to advertising, promotions and unsigned birthday cards. To “win” something or to feel that [...]
Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!
Slideshare presentation
mobileYouth @ Red [...]
Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]
I won’t discuss numbers here - however you slice them there are going to be 2 sides. I’ll focus on the concept and for the sake of lessons learned what future outfits need to do to avoid the mistakes that Blyk has committed.
As the blogosphere is a-chatter with Blyk this Blyk that it’s worth noting [...]
It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr
I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr
Landed in a cold, rainy Chicago to a warm [...]
New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China
More to follow… http://www.mobileYouth.org
Music by Pravda 123 - Cocktail House - from Podsafe Network
(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know
View more presentations from Graham Brown.
Download and Share Me
All 50 Keywords featured in this full powerpoint available for download from Slideshare.