See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]
See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]
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I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities.
How do brands such as Red Bull [...]
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See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
When Pepsi made the decision to go big or go home in the 60s, it needed a new way of thinking – a paradigm shift [...]
New Webinar
Student Marketing with Ben Leis CEO The Campus Buzz hosted by Graham Brown mobileYouth
Thursday 26th March 2009
Starts @ 1230 EST (New York Time*)
Conf room opens @1200 EST
Duration 30 minutes
(* =1730 GMT)
How to Join
Click this link up to 30 minutes before the start date
Limited to first 20 seats (first come first serve)
You can also see [...]
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See the full Youth Marketing presentation here
Build a Beachhead, give them enough Social Currency to talk about your brand and empower the Passionistas to feel they belong and are significant. This dedicated group of customers are already out there you just [...]
See the full Youth Marketing presentation here
Are you marketing to or with ?
For 50 years we have relied on marketing to youth.
* Tell them you’re cool
* tell them in a big way and
* keep telling them.
(see my 7 types of traditional youth marketing)
The cost of advertising itself converted the medium into one big testimonial [...]
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See the full Youth Marketing presentation here
All technological evolution needs to happen within the existing parameters of experience.
The biggest mistake technologists make is to expect consumers to build radically new behaviors around a product – e.g. MMS, LBS, Mobile TV. It [...]
