India – world’s largest mobile youth market

by Graham D Brown
See you there.
Packing this weekend to head out to Mumbai and Delhi.
What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients
All that [...]

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2010 Youth Trends Report (Preview)

Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]

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Videos we liked 9th Oct 2009

1) A Cup of Chaos # 22 – Hey Hey Its Racism
Servant of Chaos

2) Victoria’s Secret Facebook Page and Monash Uni’s Electronic Marketing Course
Adspace Pioneers

3) David Letterman, part 2
Church of the Customer Blog

4) John Mayer’s Augmented Reality Music Video
Barking Robot

5) Digital Advertising & Marketing 2.0 – new consumer engagement
Telco 2.0

6) It’s time for Brand [...]

 

mobileYouth 2009 report

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Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.

Key Features
* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to [...]

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Now I Can Drink Me – Chapter 3 Draft – Pepsi and the department of hits

via youtube.com
Advertising execs squirmed the day Britney was caught on camera by the ever-present paparazzi entering a parking lot half disguised with her hair hidden under a baseball cap. Paparazzi payday came not as a result of the star being seen leaving a nightclub with a new beau but, in this case, Britney – the [...]

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Blyk – where it is going wrong

I won’t discuss numbers here – however you slice them there are going to be 2 sides. I’ll focus on the concept and for the sake of lessons learned what future outfits need to do to avoid the mistakes that Blyk has committed.
As the blogosphere is a-chatter with Blyk this Blyk that it’s worth noting [...]

 

50 Youth Marketing Keywords (Part One)

Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy.
Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz
50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org)
Sample Slides from [...]

Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior

Free Media Copy PDF Download

(Note this is an overview of the report not the full version which is available here)
Welcome! It’s been a long time coming but we’re pleased to be able to share with you our latest insights from the 2009 mobileYouth report covering 60 countries and ages 12-27.
mobileYouth 2009 – insights, youth mobile [...]

 

Winning and losing relationships (Apple vs Mobile)

Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)

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Talks Social but Walks Industrial – why most youth marketing fails

As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.

You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]

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