India is set to become the world’s largest mobile youth market passing China in 2011 with 281 million activations. By 2012 mobile owning youth in India will outnumber the entire population of the United States.
Up until this year, mobile operators in India have enjoyed very minimal external threats, but in just a [...]
Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!
Slideshare presentation
mobileYouth @ Red [...]
Is this the face of Youth Marketing’s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out [...]
New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China
More to follow… http://www.mobileYouth.org
Music by Pravda 123 – Cocktail House – from Podsafe Network
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We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new – MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]
By 2010, American mobile owning youth under 30 will number 100 million.
The USA is the most valuable mobile youth market in the world currently producing 17% of the world’s total telecoms youth revenue, or $48 billion per year.
Here is mobileYouth’s latest reportage from Tampa, Florida
More mobile youth videos on youtube
There are plenty of decent USA [...]
Check out our special feature on youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Despite having lived in Tokyo, set up offices in India, travelled all over South East Asia and the Himalayan region I’ve never actually set foot in China. Who knows? Yet, undeniably, China’s [...]
Amazing facts. All 350 million of them under 30. We have a special affinity here at mobileYouth with India. In 2005 we set up offices in Kolkata and Trivandrum. Our support team still works out in Trivandrum – the beautiful state of Kerala. I was out there in 2005 and witnessed the rapid rise of [...]
Bangladesh is the 7th largest country in the world. With 65% of the country under 30, economy growing at 4-6% pa and 75 million youth yet to buy their first phone – Bangladesh is a growth opportunity for the telecoms sector. We interviewed Bangladeshi youth (15-30yo) on the street to find out their views about [...]
