Just got back from New York City after spending most of the weekend indoors shielded from a crazy rainstorm that left the city looking like an umbrella graveyard. On Tuesday morning I was speaking at the National College Media Convention in Times Square but on the Friday before I was able to meet up with [...]
On this episode of MobileYouth TV we talk with 1010Youth Award nominee Lisa Griffiths of Apathy is Boring, the Canadian grassroots movement to get young people involved in the democratic process through the use of technology and arts. They kicked off their first national “Get out the Youth Vote” campaign during the 2004 Federal [...]
On this episode of mobileYouth TV I speak with another 1010Youth Nominee, BJ Birtwell of Gen Y Marketing group, Armory Marketing. BJ discusses the trying process of educating brands on the Gen Y market and shifting their mindsets away from the traditional marketing approaches once used with Boomers. He helps identify the Gen [...]
Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
As the nominations for 1010Youth began rolling in last week a couple of names popped out at me. Those of Josh Shipp and Lauren Berger. Both Josh and Lauren have created youth brands out of themselves. Josh doles out no nonsense advice with a smash of humor to young people on his [...]
Outlining some of the key thoughts from the upcoming book “Customers Are The Brand” here’s a quick video by Graham Brown on the subject:
The video links to the original presentation here.
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This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Our latest edition of mobileYouth TV focuses on China and features references to our latest interview with Lisa Li Yi of China Youthology, Kevin Lee of GenYChina and John Solomon on enoVate.
If [...]
New TV episode from mobileYouth TV MYTV
Earned Media is about Creating Dialogue whereas Paid Media is the business of paying your way into the youth Universe to offset the inconvenience you cause. Whichever side of the fence you sit on when it comes to the effectiveness of Paid Media, there’s one thing we’re pretty sure [...]
