80 Years of Sliced Bread
Sliced bread is universally accepted as a good idea. It’s not the best idea - it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it.
And there is [...]

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The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers?
Many of these activities are based around gaming - e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz
Disney has recently announced that it will open up its DGamer site aimed [...]

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From Global Neighbourhoods TV
“GNTV: Making a Splash with Social Media Measurement”
Video:
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These guys are very cool - Mediasnackers, a project that seeks to use social media to broaden people’s horizons and view of the world. Here’s some excerpts from their project in the Pacific. Full link here
 

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Breaking It Down: Categorizing Your Brand Ambassador…
UNICEF wiki uses open source, SMS to connect kids…
Your key demographic speaks its mind
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TV market faces 10 per cent fall
Social Media Must Be Useful in Order to Stay Viable
Companies Contribute to How Consumers Define Their…
Toyota’s ‘Scion Speak’ Users Get Creative With Their…
Starbucks wants [...]

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