* TV Ads Most Helpful; Web Banners Most Ignored (MarketingCharts)
* Today’s Teens Buy 19% Less Music (MarketingCharts)
* 52% of British kids aged 5-9 have a mobile phone (Digital-stats)
* teens love events (Brandflakesforbreakfast)
* How Can Advertisers Get Through to Teens? (eMarketer)
* Mobile Phones Beat PCs for Young Women (MarketingCharts)
* Why Consumer Reviews Matter to Brand Managers [...]

Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]

How Staples is using social networks for charity.
Staples recently started it’s campaign, “Do Something 101″, aimed at bringing school supplies to poor children in the United States. The campaign consists in word of mouth buzz and a specifically created FaceBook application. Currently, that US holds more than 13 million children living in poverty. (Source Fred [...]

What do teens primarily use their cellphone for?
In a recent survey, over 25% of teens admitted that they use their phones to store cheat notes and more than 25% actually text each other during tests. (Source Greg Toppo @ DontCallMeATween)
The first Android phone for the youth market!
Sporting a very cool icy blue finish, the Motorola [...]

* 3G In China – What Do Chinese Consumers Expect? (China Polling)
* Whose Word-of-Mouth Matters? (not bloggers it seems) (Mobileyouth Posterous)
* Marketers Frustrated by Digital Cross-Channel Chasm (Media Buyer Planner)
* Teens more “normal” than you think when it comes to media usage(Nielsen)
* Teens “Still Watch TV” (TechCrunch)
* Blackberry Battles iPhone Loyalty ‘Stampede’ (MarketingCharts)
* Survey: Many [...]

BING is certainly making a BIG splash. Microsoft’s new project (But It’s Not Google) may sound irreverent in its stance but is that combined with a huge marketing push enough to make it relevant?

Pundits claim BING is bigger than Twitter. This is true if you refer to these statistics.
However, here’s a fundamental mistake in measuring [...]

More Japanese online through mobile
Japanese set the standards in mobile internet use. The Japan Ministry of Internal Affairs and Communication report that 83% of Japanese use mobile iternet. Explore the culture of connectivity in Japan. (eMarketer)
It’s all about free music at Singapore
Nokia was generous to Singapore when it rolled out free downloadable music for their new [...]

via facebook.com
Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains.
The answer was they don’t, Mohammet was the only taxi [...]

Marketing Stunt
Red Bull’s street marketing campaign in New York’s Time Square treated spectators to a crazy race. What marketing stunt will Red Bull think of next? (Graham Brown @ mobileYouth)
Five Lessons
The Red Bull 1976 Games at Copper Mountain had many lessons on youth marketing. The author points out 5 things that can be learned from [...]

Storytelling the recession
It is hard to imagine how youth live in the world under recession. To serve as an eye opening experience to viewers, a team of young students tell their story of struggling with the challenges, a story which has become our own. (Debaird)
Students as advertisers
Eliciting the ideas of students for brand marketing may [...]