News

Why Many-to-Many Matters

January 13, 2011

If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 4/5 is out today. This presentation shares 10 key trends that are shaping the shift from one-to-one marketing to a new era of many-to-many.

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Work with mobileYouth

January 12, 2011

mobileYouth is looking to recruit a a bright, energetic, self-starter to join our Sales team and help grow our business. You need to be currently based in Asia, Africa, Middle East or Latin America (our fastest growing markets). The ideal candidate will have a passion for communicating and building relationships. We want someone who is [...]

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Youth Marketing Summit New Delhi Jan 2011

January 3, 2011

Find out more about Youth Marketing download the Youth Marketing Handbook for free mobileYouth starts the New Year with a visit to New Delhi India in January. Graham Brown will be speaking at Exchange4Media‘s Youth Marketing Summit on the 28th January at the Hotel Oberoi. We’ll be in India for 3 days at the summit, [...]

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3 Key Pain Points

January 1, 2011

Isolation, Risk and Loss of Control. Pain Points are the key drivers of Youth Churn and prerequisites of negative Shared Experiences. The 3 Key Pain Points drive customer churn in the youth market. Minimizing the 3 Key Pain Points is a key youth acquisition and retention strategy in the mobileYouth Economy.

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Mobile Youth Report Launches

December 30, 2010

For our mobileYouth Report subscribers we provide a unique opportunity to download data covering youth mobile culture in 65 markets at our new website MobileYouthReport.com. You can check out the complete list of the data points on offer. For everyone else take a look at some of the free features and sample images/infographics to download [...]

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Youth Mobile Age

December 30, 2010

We’ve just launched a new website to celebrate the arrival of a new 5 part presentation produced by mobileYouth and some industry friends. It’s called the Youth Mobile Age. The 5 parts cover youth mobile culture as follows:

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Mobile Youth TV #5: 3 Step Strategy to Fight Youth Churn

September 20, 2010

As someone responsible for loyalty in a mobile company, have you been introducing discount programs and advertising heavily on TV and Print to promote them only to find that they are not working? Then this week’s mobileYouth TV is for you. This week on mobileYouth TV we continue our Youth Loyalty Series as we share our findings on how youth churn is a social process influenced by peer recommendations, how mobile operators can address this by focusing on customer service and youth engagement programs, and the importance of introducing new metrics to gauge the fight against churn.

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