News

Youth Mobile Trends Indonesia

April 28, 2010

With over 70 million youth in Indonesia owning a mobile phone, this is one market on the move. Not just in terms of top line numbers but also how Blackberry and Twitter are developing key Beachheads of influence within the youth segment. This page has now been updated: Presentations Reclaimed is a new series of [...]

Read the full article →

Research Manager at Youth Research Partners

April 20, 2010

We’re hiring a research manager for India * You are based in India giving you best position to service growing Asia markets and communicate with European HQ * You are MBA or Masters qualified in social sciences or business * You are powerpoint wizard and love creating presentations Responsibilties * Working with our growing international [...]

Read the full article →

Youth Mobile Loyalty – Webinar

March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

Read the full article →

Creating Absolut Social Currency

March 22, 2010

Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners. Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges [...]

Read the full article →

mobileYouth Asia

March 22, 2010

We’ve made our first hire in Asia – say hello to Bernard Hor – Head of Asia for mobileYouth and What Youth Think. Bernard brings with him a wealth of experience working with on-ground student activation plans with clients such as Durex and the Malaysian Government at Summer Sands. He will be based out of [...]

Read the full article →

Join us in Johannesburg

March 19, 2010

Student Village South Africa presents Understand how students are SPENDING… Brand new South African research on STUDENT SPENDING BEHAVIOUR! PLUS LIVE guest appearance by Graham Brown, international youth expert all the way from London AND ask the youth panel your burning questions Date: 22 April 2010. Time: 8:30am to 11:00am Venue: To be announced R150 [...]

Read the full article →

mobileYouth Trip report from Malaysia

March 15, 2010

By Graham Brown Just back from the best part of a week in Kuala Lumpur. This is what we got up to: * Caught up with the YRP crew: John Solomon, Bernard Hor, Faisal Muhammad and Samyak Chakrabarty. Photos: Strictly business @ the poolside followed by obligatory cultural sampling that is core to YRP philosophy [...]

Read the full article →

Interview with Economic Times

March 3, 2010

The Mind Reader Rajiv Banerjee AS A psychology graduate, Graham Brown could have had a reasonably good practise in UK. Instead, he chose to make the world his clinic rather than confine himself to a room. And the study of mind and behaviour has taken him across the globe with Mumbai as the latest destination. [...]

Read the full article →

The C Word

March 1, 2010

By Graham D Brown Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization. Advance apologies for its use but I will mention the [...]

Read the full article →

Beachheads – build your passion center

February 25, 2010

You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you. If you’re going to Boil the Ocean, make sure you have plenty of gas. Building the passion center means breaking the cycle of hand-to-mouth [...]

Read the full article →

← Previous Entries

Next Entries →