Clarity is power. As Seth Godin says in his book “The Purple Cow” - stand for something or stand for nothing at all. Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular. Having gone through the mill, we realized that [...] [...more]
80 Years of Sliced Bread Sliced bread is universally accepted as a good idea. It’s not the best idea - it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it. And there is [...] [...more]
I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog. Claude pretty much summarizes the key themes of the day: Monetizing free-content with new business models User profiling driving relevance and protecting privacy Trusted social dialogue [...] [...more]
Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a “disaster”, not much investor goodwill is left on the table for these two MVNO’s long term prospects. Both companies have experienced their share of problems. Last week, Virgin Mobile said it had added [...] [...more]
The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers? Many of these activities are based around gaming - e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz Disney has recently announced that it will open up its DGamer site aimed [...] [...more]
Admin Venue: The Charing Cross Guoman Hotel (formerly known as the Thistle Hotel) Dress Code: Strictly Business Casual (no ties allowed!) Location: Charing Cross, London W1 Time & Date: 0845-1700 Friday 2nd May Agenda 0845: START: Registration & Coffee 0915: Opening Presentation by Graham Brown, Author of mobileYouth on key data, trends, statistics & insights on the mobile youth market 1000: Panel Discussion [...] [...more]
The 2008 mobileYouth report published May shows although mobile Youth globally spend over $300 billion annually on this industry, young consumers are now spending less per head on mobile than they were a year ago. Fewer youth are downloading mobile music and games. We have reached the ARPU Ceiling. Why? When RIAA legal team spokesperson Jonathan Lammy pronounced [...] [...more]
The quality of communication between your brand and your young consumers is a function of trust not technique. In the mobileYouth report we found that only 27% of youth surveyed “trusted” their mobile service providers. So what? You may say, “trust” is merely a PR exercise and I need to focus on launching this product/driving [...] [...more]
Breaking It Down: Categorizing Your Brand Ambassador… UNICEF wiki uses open source, SMS to connect kids… Your key demographic speaks its mind What’s Holding Up Mobile Advertising? - eMarketer TV market faces 10 per cent fall Social Media Must Be Useful in Order to Stay Viable Companies Contribute to How Consumers Define Their… Toyota’s ‘Scion Speak’ Users Get Creative With Their… Starbucks wants [...] [...more]
The fitness landscape that determines success in marketing to young consumers is changing. 10 years ago, the TV provided the de facto advertising channel to win the hearts and minds of this often difficult to reach demographic. Since 2007 alone, the rise of social networking, flat rate data plans both on mobile and internet as [...] [...more]
The industry's official guide to 15-29 yr old mobile youth culture
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Download FREE Global Youth Data from the 2008 Mobile Youth Report “We use Mobile youth extensively within International Marketing at T-Mobile.” Tony Kypreos, International Vice President, T-Mobile |
