What changes will 2010 bring for mobileYouth?

Screw the recession.
We @mobileYouth decided that either we sit on our derrieres and wait for business to come through the door or we get out there, hit the road and make it happen. Luckily, getting out there proved exactly the right thing to do and not only have we met a whole bunch of nice [...]

 

Trends Opportunity 2010

Trends Manager who loves Culture, Youth, Travel and Social Media
Whether you’re based in LA or Taipei, Tokyo or Toronto, Bangalore or Singapore this opportunity is open for you (see below)

If you love trends, youth culture, travel, social media and are looking for a new opportunity in 2010 read on:
We’ve been growing mobileYouth profitably since 2001 [...]

 

Videos we liked 18th Dec 2009

1) Google Chrome Features | ADS
Zandland Blog – Powered by Zandl Group

2) Radioshack ads bring Biz Markie and smiles | ADS
Zandland Blog

3) Lady GaGa Joins Forces with Virgin Mobile to Fight Youth Homelessness
Derek E. Baird :: Barking Robot

4) Meaningful Manga: Graphic Novels and Growth
Shaping Youth

5) Global Youth: Win a Trip with Nicholas [...]

 

Gary Beck Teen Masters (Upstart Radio Interview)

Upstart Radio by Graham Brown
Listen to interview with Gary Beck using player below or listen on itunes

“The Opposite of Winning isn’t Losing… it’s Quitting” Gary Beck, Teen Masters

The Teen Masters is America’s premier and longest running national championship event for high school and younger bowlers. Check out their video:

I got the opportunity to talk to [...]

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Videos we liked 11th Dec 2009

1) The Word on Word of Mouth
Servant of Chaos

2) David Letterman Tries ‘The Twitter Machine’
Derek E. Baird :: Barking Robot

3) LG Wants Teens to “Give it a Ponder” Before Texting
Derek E. Baird :: Barking Robot

4) Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)
Shaping Youth

5) Meet the HuffPost [...]

 

Videos we liked 4th Dec 2009

1) A Cup of Chaos #27 – Scotty and His Office Job
Servant of Chaos
2) CyberBullying Tragedies and Internet Safety
Shaping Youth

3) Google Defines Meaningful Tech Marketing
Marketing with Meaning

4) Measure the Impact, Not the Influence
Beth’s Blog

5) Non-meaningful Technology Marketing
Marketing with Meaning

If you enjoyed this post, make sure you subscribe to my RSS [...]

 

Videos we liked 27th Nov 2009

1) Climate Change? Its Childs Play
Servant of Chaos

2) Addams Family Values, First Thanksgiving | FILM REWIND | HOLIDAY
Zandland Blog – Powered by Zandl Group

3) Muppets Do Bohemian Rhapsody | VIRAL VIDEO / MUSIC
Zandland Blog – Powered by Zandl Group

4) Evian’s Roller Babies gets Guinness Record for online views [...]

 

2 new opportunities heading up North America and Asia

Looking for a new challenge in 2010?
mobileYouth is expanding and looking for regional business development heads based in North America and Asia.
Working alongside Graham Brown and Josh Dhaliwal, the role will involve developing and managing existing clients (see client list as example) as well as growing new accounts. Would suit entrepreneur experienced in start [...]

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What’s measured gets done

You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired.
If your organization places a premium on ARPU, for example, your attempts [...]

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The Harley Effect

Is your organization suffering from the Harley Effect? A short term focus on the highest spending customer in order to fulfill the need to meet 90 day metrics?
By 2030, the average Harley owner will be aged 67 yrs. They have value and the much sought after disposable income but their “lifetime value” is is [...]

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