The quality of communication between your brand and your young consumers is a function of trust not technique. In the mobileYouth report we found that only 27% of youth surveyed “trusted” their mobile service providers. So what? You may say, “trust” is merely a PR exercise and I need to focus on launching this product/driving [...] [...more]
Breaking It Down: Categorizing Your Brand Ambassador… UNICEF wiki uses open source, SMS to connect kids… Your key demographic speaks its mind What’s Holding Up Mobile Advertising? - eMarketer TV market faces 10 per cent fall Social Media Must Be Useful in Order to Stay Viable Companies Contribute to How Consumers Define Their… Toyota’s ‘Scion Speak’ Users Get Creative With Their… Starbucks wants [...] [...more]
Key Trends in Youth Marketing edited by author Graham Brown. If you’re interested in Youth Marketing, also check out our 7 laws of Youth Marketing. Want to find out more in our global Youth Trends Report? Need powerpoint presentations on Youth Marketing and Mobile Trends? The fitness landscape that determines success in marketing to young consumers is [...] [...more]
Would free mobile browsing be attractive to Blyk members? Should advertisers stay clear of unpredictable, user-generated… Who is listening? the social network meets the bank from user-generated to mass-generated How To:: How to Build an Online Street Team to Create… Hispanics Top List of Audiences That Are Unprepared… What’s So Different About Marketing to the Mobile… Meatball Sundae book by Seth Godin: It’s [...] [...more]
“Free G” - not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with the [...] [...more]
Still looking for a 3G payback Global governments must have thought their birthdays, Christmases and annual bonuses were all rolled into one when some wiseguy realized that they could auction off their remaining 3G spectrum rather than sell it off at a discount. On the back of lucrative floatations, many operators were cash rich and needed [...] [...more]
Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind - so why do we think otherwise? Let’s face it - youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the most [...] [...more]
It’s easy to forget about ecological issues when your industry is pretty much based on the radio waves transmitted in the ether. But increasingly young consumers are keen to match their consumption patterns with their internal values. Roughly half of American consumers take into account “sustainability” when choosing a brand, according to a new survey of [...] [...more]
We no longer own the brand An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come - Victor Hugo Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...] [...more]
The fruit of youth marketing lies in organic soil. Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods. The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...] [...more]
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