News

Youth and Advertising – Seth, CMOs, Axe and Mobile

June 10, 2009

End of Advertising (or not)? Are the new school shouting too loudly about the impending demise of advertising? Tom Vanlerberghe suggests the future lies in inventing more creative ways of using classic advertising rather than ditching the concept of advertising altogether. (Source Who’s Reading Anyway?) Trust CMOs rated excellent service followed by trusting relationships as [...]

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Agents of Change – The mobileYouth Internship is now open

June 10, 2009

Want to make your resume stand out? Could you be an agent of change in marketing, advertising and branding? Well if it’s youth marketing, brand management and advertising you’re after – then remember one thing – being safe is the riskiest thing you can do. Companies need people who are able to see things different. [...]

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Latest Youth Marketing Statistics Friday 5th June

June 5, 2009

* How to get youth interested in personal finance? (Threebillion) * Mobile Marketing – now and in the future (Slideshare) * Why tech companies must be 1st in their market or find a new market. The case for handset profits (TechCrunch) * US mobile internet up by over third, but China still heavyweight (MarketingCharts) * [...]

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Youth and Grass Routes 25 May 09

May 25, 2009

* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly) * Average Blyk campaign [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

May 21, 2009

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality. Here’s my video report: ENJOY! Slideshare presentation [...]

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Youth and Social Causes 21 May 09

May 21, 2009

* Indian Youth Rise to Tackle Climate Crisis (Celsias) * Launch: Teen Speakers Bureau (Radical Parenting) * The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Gen Y Core Value: Fight for What You Believe In (Millennial Marketing) * Using Mobile Phones to Monitor Teenagers Mental Health (Cellular) * The Rise Of Cultural Movements (Engage [...]

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MobileYouth meets Threadless – the future of Youth Marketing?

May 20, 2009

Is this the face of Youth Marketing’s future? * 470,000 followers on Twitter * 1 million community members * $30m in revenues with 30% operating profit margin (and that was back in 06) * and…wait for it…. no advertising I had the opportunity to meet the guys at Threadless as a part of our 2009 [...]

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Youth and Beachheads 20 May 09

May 20, 2009

* When They Go Online, Hispanics Download (eMarketer Articles) * Falling in Love with Virgin at a Festival (Another Advertising Wanker) * Mobile Collaboration and Tribing (180360720) * Hispanics 211% More Likely to Download Digital Content (MarketingCharts) * Global Youth: U.S. Hispanic and Latin American Youth Trends (Barking Robot) * Twinterview: Graham Brown of mobileYouth [...]

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Attention and Youth 19 May 09

May 19, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

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Youth and Trust 18 May 09

May 18, 2009

* April 2009 Carnival of Trust (Egyii) * Delhi mobile subscribers face problem of plenty (Times of India) * Long-Term Generous Marketing (180360720) * A tryvertising lab for San Diego (Springwise) * Desire Paths: Branding for Digital Lives (Slideshare) * Gen Y is hard to reach on social networks too (Econsultancy) * What If Gen [...]

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