News

What is Social Currency?

February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

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1 Billion

February 23, 2009

Chapter One… We are mobile youth. We are 1 billion strong. We are Kaori, Amy, Kiran, Kan, Eduardo, Josh, Mohammed, Andrei and all the other stories, ideas and concerns that weave into the mobile youth mesh. 1 Billion View more presentations from Graham Brown. (tags: youth marketing) We are not your plain vanilla Madison Avenue [...]

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Youth Mobile Seminar MWC Thursday – new details

February 18, 2009

Title:  Children’s Use of Mobile Phones in the World Today Date: Thursday 19th February 2009 Time:  9.30am -12 noon Venue: Hall 5, Level 3, Room 8 Seminar Agenda: Introduction & short video clip ( 5 mins) Presentation: Overview of the research report comparing children’s use of mobile phones internationally (Japan, Korea, China, India and Mexico)  [...]

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Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

February 11, 2009

Mobile World Congress Seminar Thursday 19th Feb ~ Hall 5, Level 3, Room 8 “Youth and Mobile – Global Insights” Seminar 0930-1200 featuring research, insights, video and gadgets from MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA Panel Session hosted and moderated by Graham Brown (mobileYouth) Attendees will be able to get a free [...]

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Youth and Pipeline Marketing 11 Feb 09

February 11, 2009

“We are moving from an era of finding customers for our products to one of finding products for our customers” Seth Godin. The end of the Industrial Age also defined the end of Pipeline Marketing as the most effective method to reach youth yet we, as an industry, still compete to out-engage each other through [...]

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The Next 10 Years of Marketing

February 10, 2009

Here’s the problem ~ feel free to share the graphics & slides …think of the problem as a pipeline which is caused by this… industrial education to serve an industrial society industrial marketing serves industrial companies brand owners and managers around the world think… so any surprise this is how the real owners react… But [...]

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Ethnographic Research 06 Feb 09

February 6, 2009

Are you getting your insights from the headquarters or the streets? Are your people spending more time in the office or out there talking to the people who make a difference – the customers? “I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk [...]

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Winning and losing relationships (Apple vs Mobile)

February 6, 2009

Sneak preview from the 2009 mobileYouth report Mobile Industry – Winning and Losing Relationships View more presentations from Graham Brown. (tags: apple mobile)

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Youth and Customer Service 05 Feb 09

February 5, 2009

“What is my life if I am no longer useful to others?” von Goethe Customer service is your best marketing strategy but for most industrial marketers it’s nothing more than a cost center. Remember when that company p***ed you off? You went and told the world about it didn’t you? A generation ago customer service [...]

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10 Articles on Youth Trends 27 Jan 09

January 27, 2009

* Ged Carroll: nike sub-brands (via Flickr) (FriendFeed) * China’s newly frugal youth (news.bbc.co.uk) * Anti-Energy Drank (PSFK) * The Pleasures and Perils of Millennial Trendspotting (MillennialMarketing) * Spirituality, not religion, makes kids happy (kortjes) * music’s impact on video games (InfluxInsights) * Free O’Reilly Webcast (blogs.oreilly.com) * Debating Gen Y: Bauerlein & Howe on [...]

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