News

Idea Factory: The story of Vodafone Australia, Generation O and reducing youth churn

May 17, 2011

Vodafone Australia saw a mass exodus of subscribers as a result of poor service. What were the behavioral drivers that caused people switch? What can we learn from this and what steps is Vodafone Australia taking to fix the issue? Also what else could Vodafone Australia do to create positive influence? Find out in the first slidecast from mobileYouth Idea Factory.

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mobileYouth around the world – weekly digest May 17, 2011

May 17, 2011

Upcoming mobileYouth Asia LIVE!: Revolutionistas & BlackBerry — To Whom Should RIM Target Its Marketing? To whom should Research in Motion be focusing its marketing in Asia? Fadli Azali Fadli Azali is our Malaysian-based contributor. He is currently a Youth Specialist for Youth Works, part of the Youth Research Partners Asia network. Tara Talitha Tara [...]

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Idea Factory: Unboxing the future of BlackBerry

May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

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Operator vs Youth Churn — What Young Asians Think

May 12, 2011

Guess what, reducing churn is possible. Even reducing churn in the supposedly most fickle market–ie. the youth–is possible. Go to http://mobileyouth.asia for the full post.

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Idea Factory: What’s Up with Blackberry Fans?

May 10, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of Fans in Blackberry’s long term future. Fans We [...]

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mobileYouth around the world – weekly digest May 10, 2011

May 10, 2011

mobileYouth North America Trendwatch: Omegle and Anonymous Chat Sites Catch on With Young Mobile Users In a world of hyper-connectivity and filtered social connections, teens are flocking to anonymous chat sites like Omegle, for a chance to connect with random strangers for oddball fun. What is the appeal of these anonymous chat services and why [...]

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BBM vs SMS – the story told by Asian youth

May 6, 2011

We’re revisiting the BBM vs SMS debate again today. Recently we were quoted in the FT on “Instant Messaging to Hit SMS”, a story which featured in a Daily Mail article here. mobileYouth’s Asian team head Ghani Kunto took us deeper into the story by allowing youth to share with us their point of view [...]

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mobileYouth around the world – weekly digest May 3, 2011

May 3, 2011

mobileYouth Asia Trendwatch: Looking at male Sony Ericsson, Samsung and Motorola users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social [...]

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Trend: Youthsourcing (How can brand leverage social innovation?)

May 2, 2011

Part of the 101 Trends Series by mobileYouth In every generation it is the Cultural Hackers who explore the bounds of technical possibility. Their Positive Deviance helps us understand the potential roles technology can play in our lives. Youth are blessed with an innate sense of play – a hunger to explore and push limits. [...]

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Mobile Youth Around the World – Video

May 1, 2011

New video from mobileYouth: Mobile Youth Around The World. Find out more about the data and statistics featured in this video

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