Never Aim for ‘Cool’, Always Aim for ‘Authentic’

Many youth marketers talk about immersing oneself in youth to really understand Generation Y but few do it on a regular basis. Nancy Lublin (1010Youth Award Nominee) on the other hand surrounds herself each day as she works one-on-one with teens and young adults at DoSomething.org, a not-for-profit that uses online methods to get [...]

Apathy is Boring: Educating Youth About Democracy

On this episode of MobileYouth TV we talk with 1010Youth Award nominee Lisa Griffiths of Apathy is Boring, the Canadian grassroots movement to get young people involved in the democratic process through the use of technology and arts.   They kicked off their first national “Get out the Youth Vote” campaign during the 2004 Federal [...]

Youth Marketing Rogues and Principles with BJ Birtwell

On this episode of mobileYouth TV I speak with another 1010Youth Nominee, BJ Birtwell of Gen Y Marketing group, Armory Marketing. BJ discusses the trying process of educating brands on the Gen Y market and shifting their mindsets away from the traditional marketing approaches once used with Boomers. He helps identify the Gen [...]

Cool Youth Brands List on Twitter

From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]

Tagged with:  

Follow Friday Youth Marketing 100 List

Here’s our Twitter List containing our recommended follows for youth marketers out there.
Youth Marketing 100 Twitter List

If you enjoyed this post, make sure you subscribe to my RSS feed!

Blog Widget by LinkWithin
 

Copyright

All material published on this site is copyright of mobileYouth W2F limited unless prior exception is provided.
© 2010 mobileYouth - youth marketing mobile culture research