Older customers = more $$$ (today)
“Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” – proclaims the intro to a recent Harley Davidson campaign.
Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown
Harley Davidson BARCELONA
Problem is, most of Harley Davidson’s customers [...]
“The thing is, you can keep any idea afloat as long as you keep pumping money into it. The challenge for these guys is not finding enough consumers to buy into the idea but enough fools to invest” Michael Milken – aka the “junk bond king”
One lesson I’ve learned from years of working in finance [...]
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]
Graham Brown from mobileYouth talks to Dusan Hamlin from Inside Mobile about how agencies are using mobile music to reach out to young consumers
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I talked to Monty Munford from Monty’s Wireless & Gaming outlook / Player X on recent data concerning youth attitudes towards mobile.
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