2010 Youth Trends Report (Preview)

Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]

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Youth Marketing Presentation Dec 2010

Highlights of my youth marketing presentations in Europe 2010
Youth Marketing Dec 2009
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Mobile Owning Youth in India

550 million potential customers, 240 million own a mobile phone.
Mobile Youth in India – by Graham Brown
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10 Quotes for Youth Marketers

10 Quotes for Youth Marketers (by Graham Brown mobileYouth.org)
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End of the Pepsi Generation

Slides from New Presentation. View Presentation at end of post

End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org)
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Where in the world? Tour Update 1

It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr

I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr

Landed in a cold, rainy Chicago to a warm [...]

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mobileYouth – the story so far (new video)

Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China

More to follow… http://www.mobileYouth.org
Music by Pravda 123 – Cocktail House – from Podsafe Network
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All 50 Youth Marketing Keywords Free Presentation – Free Download

(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know
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Download and Share Me
All 50 Keywords featured in this full powerpoint available for download from Slideshare.
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Users

See the full Youth Marketing presentation here
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Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]

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Social Currency

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“The key to understanding the true meaning behind our actions is to understand the structure”
(Clotaire Rapaille, The Culture Code)
To understand why we buy we must first understand what role products have in our social universe. Every purchase [...]

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