It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr

I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr

Landed in a cold, rainy Chicago to a warm [...]

Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China

More to follow… http://www.mobileYouth.org
Music by Pravda 123 - Cocktail House - from Podsafe Network

(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know
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Download and Share Me
All 50 Keywords featured in this full powerpoint available for download from Slideshare.

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Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]

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“The key to understanding the true meaning behind our actions is to understand the structure”
(Clotaire Rapaille, The Culture Code)
To understand why we buy we must first understand what role products have in our social universe. Every purchase [...]

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When Nik Kamen strolled confidently into the launderette to the opening and inimitable riffs of Marvin Gaye’s “Head it through the grapevine” an advertising icon was born. Levi’s Stripping to his boxer shorts to the amazement of onlooking [...]

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I’m often asked do youth really care about who provides their mobile phone or which airline they travel with? These are industries that have Annoyvertized consumers to relegating their relationships to commodities.
How do brands such as Red Bull [...]

(Share Me: permission to use this graphic as you wish provided with appropriate citation)
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When Pepsi made the decision to go big or go home in the 60s, it needed a new way of thinking – a paradigm shift [...]

50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org)
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New Webinar
Student Marketing with Ben Leis CEO The Campus Buzz hosted by Graham Brown mobileYouth
Thursday 26th March 2009
Starts @ 1230 EST (New York Time*)
Conf room opens @1200 EST
Duration 30 minutes
(* =1730 GMT)
How to Join
Click this link up to 30 minutes before the start date
Limited to first 20 seats (first come first serve)

You can also see [...]