Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]
Highlights of my youth marketing presentations in Europe 2010
Youth Marketing Dec 2009
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550 million potential customers, 240 million own a mobile phone.
Mobile Youth in India – by Graham Brown
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10 Quotes for Youth Marketers (by Graham Brown mobileYouth.org)
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Slides from New Presentation. View Presentation at end of post
End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org)
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It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr
I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr
Landed in a cold, rainy Chicago to a warm [...]
Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China
More to follow… http://www.mobileYouth.org
Music by Pravda 123 – Cocktail House – from Podsafe Network
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(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know
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All 50 Keywords featured in this full powerpoint available for download from Slideshare.
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Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]
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“The key to understanding the true meaning behind our actions is to understand the structure”
(Clotaire Rapaille, The Culture Code)
To understand why we buy we must first understand what role products have in our social universe. Every purchase [...]
