mobileYouth - youth marketing mobile culture research » presentations http://www.mobileyouth.org mobileYouth® - youth, mobile, media, lifestyle and marketing Wed, 19 Nov 2008 09:08:17 +0000 http://wordpress.org/?v=2.5.1 en ©mobileYouth grahamdavidbrown@gmail.com (mobileYouth) grahamdavidbrown@gmail.com(mobileYouth) 1440 youth marketing, marketing, mobile, cellphones, phones, culture, advertising, branding, internet Insights and trends in the mobile, youth and marketing space mobileYouthreg; - youth, mobile, media, lifestyle and marketing mobileYouth mobileYouth grahamdavidbrown@gmail.com No no http://www.mobileyouth.org/test2/wp-content/plugins/podpress/images/powered_by_podpress.jpg mobileYouth - youth marketing mobile culture research http://www.mobileyouth.org 144 144 Slideshare: Mobile Youth and Social Media Presentation http://www.mobileyouth.org/post/mobile-youth-and-social-media-presentation/ http://www.mobileyouth.org/post/mobile-youth-and-social-media-presentation/#comments Tue, 11 Nov 2008 17:18:47 +0000 Graham Brown http://www.mobileyouth.org/?p=596 Excerpts from the full 76 slide report available here for viewing online. Covering: mobile youth, social media, mobile behavior, web 2.0, loyalty, mobile advertising. More background here on the mobileyouth report part 3 on mobile youth social media

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Mobile Youth Social Media

View SlideShare presentation or Upload your own. (tags: mobile games)
]]> http://www.mobileyouth.org/post/mobile-youth-and-social-media-presentation/feed/ Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score http://www.mobileyouth.org/post/mobile-youth-presentation-to-vodafone-by-mobileyouthorg-featuring-trust-loyalty-net-promoter-score/ http://www.mobileyouth.org/post/mobile-youth-presentation-to-vodafone-by-mobileyouthorg-featuring-trust-loyalty-net-promoter-score/#comments Tue, 21 Oct 2008 07:38:35 +0000 Graham Brown http://www.mobileyouth.org/post/mobile-youth-presentation-to-vodafone-by-mobileyouthorg-featuring-trust-loyalty-net-promoter-score/ Vodafone, like most mobile operators, faces the ongoing challenge of being relevant to the next generation of its customers (youth) while at the same time not losing its broad appeal. It couldn’t re-invent itself as another Blyk or Boost Mobile (nor would it want to) but at the same time, as with the current problem facing the BBC and the recorded music industry the beginnings of a disconnect with young consumers may not be felt today but represents the manifestation of a long term and, importantly, irreversible disease.

Some of the points I discussed in my presentation to Vodafone about the MobileYouth Report include:

* How to build trust through relevance by drawing down on the insight from how brands such as Toyota (through Scion) have already achieved this. Also how brands can use simple metrics such as net promoter score and customer lifetime value to measure progress.
* How to be a remarkable youth brand (see Jones Soda) and a quick look at Red Bull Marketing
* How to communicate directly with youth through their own channels (eg using Youtube rather than mass media and press releases (in this example we look at EA and the recent Tiger Woods “Jesus Shot” fiasco - which is also very funny).

Presented by Graham Brown author mobileYouth.org

Mobile Youth Presentation to Vodafone by MobileYouth.org featuring trust, loyalty, net promoter score

View SlideShare presentation or Upload your own. (tags: mobile youth)

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]]> http://www.mobileyouth.org/post/mobile-youth-presentation-to-vodafone-by-mobileyouthorg-featuring-trust-loyalty-net-promoter-score/feed/ mobileYouth presentation to Telenor Djuice Oct 2008 http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/ http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/#comments Thu, 16 Oct 2008 16:44:29 +0000 Graham Brown http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/ Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.

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Areas of interest:
* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)

Presentation

Mobile Youth Presentation to Telenor Djuice Oct 2008
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Some of the Videos Used in the Presentation (for more mobileyouth videos go here)

]]> http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/feed/ RedBull - Not a Drink but a Youth Brand with Uncommon Sense http://www.mobileyouth.org/post/redbull-not-a-drink-but-a-youth-brand-with-uncommon-sense/ http://www.mobileyouth.org/post/redbull-not-a-drink-but-a-youth-brand-with-uncommon-sense/#comments Tue, 14 Oct 2008 13:22:32 +0000 Graham Brown http://www.mobileyouth.org/post/redbull-not-a-drink-but-a-youth-brand-with-uncommon-sense/ Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, like the message it aims to project to its consumers, is all about taking risks.

Risks? Yes, that means uncommon sense.

Marketing would normally mean common sense. You know, let’s make a drink like Coke but only cheaper, or worse still let’s make a drink better than Coke.

Red Bull really has b*lls. It has the core attributes of a great (not good!) youth brand:

* Clarity in its message (we are for active aspirational youth, we are definitely not for old people)
* Value creation (we create events rather than sponsor them - eg Xgames, Red Bull Air Race)
* Dialogue (marketing is something we do with rather than to youth - exemplified by their on-campus marketing activities.

Also check out Red Bull’s new MVNO - Red Bull Mobile

326475 - Red Bull, “It’s Not A Drink, It’s a Lifestyle”.

View SlideShare presentation or Upload your own. (tags: yagerbombs nightclub)

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]]> http://www.mobileyouth.org/post/redbull-not-a-drink-but-a-youth-brand-with-uncommon-sense/feed/ Mobile Youth Marketing in Japan (Presentation) http://www.mobileyouth.org/post/mobile-youth-marketing-in-japan-presentation/ http://www.mobileyouth.org/post/mobile-youth-marketing-in-japan-presentation/#comments Mon, 06 Oct 2008 08:57:54 +0000 Graham Brown http://www.mobileyouth.org/post/mobile-youth-marketing-in-japan-presentation/ Here are two key markets covered in the mobileYouth report - Japan and China. Following our earlier posts on Youth in China, check out the latest find - Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth - How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan

Harnessing Mobile Marketing To Connect With Today’s Youth - How Youth Brands In Japan Do It Right

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]]> http://www.mobileyouth.org/post/mobile-youth-marketing-in-japan-presentation/feed/ MobileYouth Speaking: Prepaid Mobile Summit Prague IIR 22-25 Sep 08 http://www.mobileyouth.org/post/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/ http://www.mobileyouth.org/post/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/#comments Thu, 25 Sep 2008 16:42:00 +0000 Graham Brown http://www.mobileyouth.org/post/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/

Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.

Mobile Youth Workshop Q3 2008

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Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.

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]]> http://www.mobileyouth.org/post/mobileyouth-speaking-prepaid-mobile-summit-prague-iir-22-25-sep-08/feed/ Leading Geeks: Harness innovation for youth market (Presentation) http://www.mobileyouth.org/post/leeding-geeks-harness-innovation-for-youth-market-presentation/ http://www.mobileyouth.org/post/leeding-geeks-harness-innovation-for-youth-market-presentation/#comments Wed, 24 Sep 2008 10:45:58 +0000 Graham Brown http://www.mobileyouth.org/post/leeding-geeks-harness-innovation-for-youth-market-presentation/ Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies

Leading Geeks

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]]> http://www.mobileyouth.org/post/leeding-geeks-harness-innovation-for-youth-market-presentation/feed/ Youth Fashion Trends in China (presentation) http://www.mobileyouth.org/post/youth-fashion-trends-in-china-presentation/ http://www.mobileyouth.org/post/youth-fashion-trends-in-china-presentation/#comments Mon, 08 Sep 2008 07:52:00 +0000 Graham Brown http://www.mobileyouth.org/post/youth-fashion-trends-in-china-presentation/ It’s easy to get lost in the quant - take a look at the numbers: the mobile youth market is worth over $250 billion. However, numbers are meaningless without the qualitative. So, following the earlier post on Youth Trends in China, here’s a short presentation on Chinese Youth vintage fashion from Youthology.

The innovative nature of young consumers lends credence to the argument that in many ways, here is your best shot at product development. When brand owners are able to give up on “owning the youth brand“, you effectively unleash this creative wave that, with the right leadership from you as the brand custodian, can only serve to benefit your marketing.

Kungfu Issue 1 China Youth Vintage Swank
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]]> http://www.mobileyouth.org/post/youth-fashion-trends-in-china-presentation/feed/ Mobile Youth and Music (Presentation) http://www.mobileyouth.org/post/mobile-youth-and-music-presentation/ http://www.mobileyouth.org/post/mobile-youth-and-music-presentation/#comments Fri, 05 Sep 2008 08:30:41 +0000 Graham Brown http://www.mobileyouth.org/post/mobile-youth-and-music-presentation/ We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth market certainly hasn’t lost their appetite for music. Following on from his earlier presentation on MTV & Youth, here’s a great presentation by MTV Asia’s Ian Stewart on Mobile, Youth and Music.

Music Matters to MTV 2008
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]]> http://www.mobileyouth.org/post/mobile-youth-and-music-presentation/feed/ Engaging Youth through Social Media http://www.mobileyouth.org/post/engaging-youth-through-social-media/ http://www.mobileyouth.org/post/engaging-youth-through-social-media/#comments Thu, 28 Aug 2008 08:20:17 +0000 Graham Brown http://www.mobileyouth.org/post/engaging-youth-through-social-media/ New presentation from Younique in South Africa on Engaging Youth through Social Media
Engaging Youth Through Social & Mobile Media
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