If you use any of these stats please cite the mobileYouth report as your source
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31 Dec
Posted by Graham Brown as consumer generated content, statistics, teens
Consumer Generated Content, or as the techs like to call it “User” Generated Content is popular with teens, so say Pew Internet in their recent survey.
Tech Crunch reports the findings:
According to the study,
59% of all American teenagers engage in at least one form of online content creation.
Of those 35% of all teen girls blog, compared [...]
12 Dec
Posted by Graham Brown as Tweens, mobile internet, statistics
Tweens are mobile internet savvy according to new research from Nielsen
Nielsen claim of the 8-12 year olds they surveyed in the US, 35% owned a mobile phone and 21% have used ringtones. A small group of teens are actively using the mobile internet.
While 41% of tween mobile Internet users say they do so while commuting [...]
Why Telecoms is clueless about the customer
This time it’s IBM (of all people) claiming we are clueless about consumer needs. Their latest research shows that our industry’s number one priority is network coverage, above and beyond customer service.
Network coverage (52 percent)
Customer reach (45 percent)
Customer knowledge (22 percent)
Customer service (16 percent)
Ease of use (11 percent)
Device control/management [...]
According to a Nielsen study, 56% of 18- to-34-year-old adults make a concerted effort to watch TV. Rather than forfeit an episode of a favorite show, they rely on DVRs, the Web, VOD and MP3 players, versus 21% of those over 55.