This episode’s guest is Mark Sperling, action sports and youth marketing specialist @ Group Y.
Graham talked to Mark about what exactly brands need to do to enter into the action sports scene and make a lasting impact, the players involved in making it happen and the commitment that needs to come from [...]
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Upstart Radio by Graham Brown
This week we’re talking to Claire Lamont from Smak (Canada) on how to generate word of mouth through creation rather than sponsorship.
Claire Lamont of Smak – a “non-traditional” agency based in Canada – talks about how to generate Earned media for brands which may, on the face of it, appear not [...]
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Upstart Radio by Graham Brown
This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.
When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb [...]
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UPSTART RADIO 15
(This is an audio interview. Part 2 of a 2 part series. Listen online)
Continuing our theme What they don’t teach youth marketers at Business School with brand pioneer Peter Van Stolk we take a look at corporate culture and how it’s people, not strategies, that shape youth brands.
Prepare yourself for a 101 [...]
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UPSTART RADIO 14
(This is an audio interview. Listen online)
Prepare yourself for a 101 on What they don’t teach youth marketers at Business School from one of our generations leading brand pioneers Peter Van Stolk.
This is part one of a two-part series. Part two tomorrow.
* “People care about Jones because it’s theirs”
* “The reason why people [...]
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This week we’re look at youth marketing in China. Click the photo to access Ebooks, Videos & Interviews on Youth Culture in China:
Youth Culture in China – Radio Interview
Lisa Li Yi of ChinaYouthology and Kevin Lee of GenYChina.
Following on from our earlier interview with John Solomon from enoVate in China discussing grass roots and partnership [...]
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Upstart Radio by Graham Brown
Marc Kornberger from Student Village has been helping brands build dialogue with students for 8 years in South Africa. He featured recently in our youth marketing radio episode on South Africa. I was interested in finding out how brands build dialogue with youth in South Africa through the university system and [...]
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Upstart Radio by Graham Brown
Something special today – need I remind you we are less than a year away from the media circus descending on South Africa for World Cup 2010? Well, not only are the eyes of the world going to focus on South Africa over the next 18 months but also the figures [...]
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Upstart Radio by Graham Brown
Marlon Parker from Cape Peninsula University of Technology in Cape Town South Africa has been working on something remarkable. Getting youth involved in a social program is a challenge in itself. Getting at-risk youth living on the periphery of society, youth who have little access to internet or trust in traditional [...]
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