Are we witnessing the growth of a generation of consumers yet unbridled by the yoke of debt or the pangs of social conscience? Unlike the previous disaffected generation who were ultimately resigned to the fact that resistance was futile, do today’s youth believe they can effect change? We’ve written already about youth and the power of social [...] [...more]
by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long term business metrics alongside [...] [...more]
What is mobile behavior? At Mobile Youth we have studied the mobile behavior of young consumers since 2001 when everyone else was looking at technology, value chains and killer applications. For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a [...] [...more]
Media interest in mobile life and youth is picking up again as mobileYouth’s Josh Dhaliwal gets onto BBC breakfast news today commenting on mobile youth and texting. [...more]
Top 5 mobileYouth stories on Thursday Declining prices for mobile banner ads (Jul 30, 2008 17:07) Not sure why but there were some articles today about the deal between Virgin Media and mobile adve.. Mobile Advertising Click Through Rate 10% from Nokia and Dolce&Gabbana (Jul 30, 2008 16:18) Now this I believe. Nokia Interactive runs a mobile advertising [...] [...more]
Targeting Teens At The Right Age And Gender Is Critical: Survey (Jul 29, 2008 23:06) The teen market in the U.S. has typically been among the fastest growing in the wireless industry a.. Teens and Mobile Phones - Audio Interview (Jul 29, 2008 22:59) Teenagers and Cell Phones: Full, Unedited Interview with Andr CaronPeople of many different [...] [...more]
The teen market in the U.S. has typically been among the fastest growing in the wireless industry and by the age of 17 at least 91 percent of girls and 78 percent of boys own a mobile phone, according to a new study from Multimedia Intelligence. That market’s now reaching a point of saturation, so [...] [...more]
Teenagers and Cell Phones: Full, Unedited Interview with André Caron People of many different ages use cell phones, of course, but for teenagers, it occupies a particularly important role. It’s a social prosthetic, a form of community building, and sometimes the source of battles with parents. Recently, I interviewed André Caron. He’s the director of the [...] [...more]
Behavioral Targeting and Privacy (Jul 29, 2008 18:00) Can informed consent put consumers at ease? Opportunity to BETA the new mobileYouth social network (Jul 29, 2008 07:35) We will open beta testing for a short period only.Here’s a chance to network with marketing, i.. Mobile Data Association New Key trends UK (Jul 29, 2008 07:31) Q2 2008 Statistical findingsThe MDA [...] [...more]
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