Graham Brown talks to Ged Carroll from Waggener Edstrom about how Orange and 3 are evolving their marketing strategies to better work with the young consumer.
View the video here:
Featured Links:
Ged Carroll’s blog
Waggener Edstrom
Orange Balloonacy campaign
Poke London
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Graham Brown and Josh Dhaliwal discuss latest news affecting mobile, youth and music
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In case you missed it first time round
http://www.bbc.co.uk/blogs/technology/2008/03/the_mobile_internet_kids.html
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From Global Neighbourhoods TV
“GNTV: Making a Splash with Social Media Measurement”
Video:
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These guys are very cool - Mediasnackers, a project that seeks to use social media to broaden people’s horizons and view of the world. Here’s some excerpts from their project in the Pacific. Full link here
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How do Pakistan’s youth consume media?
Video:
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Consumers don’t care about you, they only care about “me”…
“The riskiest thing you can do now is be safe” (Godin)
“Very good is boring… Very good is average”
Watch the video:
See my earlier post on the 10 Changes a CEO needs to make
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We went out and asked London’s youth about their media habits
More on-the-street videos here
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Asking students about mobile lifestyle
More on-the-street videos here
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Will it work on mobile?
We asked delegates at our recent event
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