As Youth disconnect from TV, media companies go virtual

16 May

Posted by Graham Brown as News, virtual worlds

The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers?
Many of these activities are based around gaming - e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz
Disney has recently announced that it will open up its DGamer site aimed [...]

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8 million strong - The rise of youth virtual worlds

07 Jan

Posted by Graham Brown as Tweens, children, disney, mtv, teens, virtual worlds

“There is a massive opportunity here,” said Steve Wadsworth, president of the Walt Disney Internet Group, in an interview last week.
New York Times writes on the growing number of “e-worlds” aimed specifically at young consumers, citing market leaders Club Penguin Webkinz Pirates of the Caribbean Pixie Hollow and MTV’s NeoPetsToon Town.
The article in particular [...]

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Virtual worlds are the pied piper for your children

14 Dec

Posted by Graham Brown as Tweens, virtual worlds

Youth are migrating to virtual worlds en masse, and you haven’t even heard of the places they’re visiting yet… Welcome to the world of Webkinz, Club Penguin, Cartoon Doll Emporium amongst others (challengers to the established Neopets et al) - virtual worlds aimed at teens and younger that have been quietly and diligently building an [...]