As the nominations for 1010Youth began rolling in last week a couple of names popped out at me. Those of Josh Shipp and Lauren Berger. Both Josh and Lauren have created youth brands out of themselves. Josh doles out no nonsense advice with a smash of humor to young people on his [...]
This Global Youth Alert takes us to Canada (one of the places we will be visiting on our North American Tour) where in the wake of Winter Olympics fever a growing demand begins to emerge among Canadian students for more technological engagement in the classroom. Media professor, author and blogger Sidney Eve Matrix joins us [...]
This is the first episode of our new show “Change Agents”. Each week Graham and I will be discussing case studies in youth marketing and examining companies that are doing a great job and those that may not be performing well at all.
This first episode is entitled Brand Rehab. We look at three companies that [...]
India is set to become the world’s largest mobile youth market passing China in 2011 with 281 million activations. By 2012 mobile owning youth in India will outnumber the entire population of the United States.
Up until this year, mobile operators in India have enjoyed very minimal external threats, but in just a [...]
In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report. Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.
enovate’s report reveals specific China youth trend insights that were gained through [...]
Welcome to the Global Youth Alert! The first installment in a series that highlights a particular youth trend or news story from around the world. In this episode, Youth Research Partner Bernard Hor of Summer Sands in Kuala Lumpur Malaysia identifies a perfect real world example of what we have been preaching about for the [...]
by Graham D Brown
Let’s face it – UA ain’t nearly as cool as it should be
Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where the premium [...]
We’ve aggregated the best free downloads, videos, presentations, case studies and stats on Youth Marketing over the last 2 years published on mobileYouth. Enjoy!
Good Overviews
50 Youth Marketing Keywords you need to know
Youth Trends Report (new site)
The mobileYouth report
Content vs Context
Content is Dead, Long Live Context
Red Bull: Gold Standard
A look at Red [...]
We’ve just wrapped up our first Young Ideas Salon tour stop in Mumbai, India hosted by our local Youth Research Partner Concrea. It was a wonderfully successful event that was filled with spectacular insight from youth marketing professionals in the world’s largest mobile youth nation. Attendees were also able to interact with [...]
If you’ve been following our fortunes, you know we’re expanding.
Our US office opens next week to combine with a new hire Ben Leis
We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA.
More to follow
If you enjoyed this post, make [...]
