A business that started small
Emijay Hair Accesories is the brainchild of two small girls which started with a small and simple idea of creating a lovely way of tying hair. These colorful ties have tied the hairs of millions of smal girls as well as big celebrities. Discover how the brand and the entrepreneur grow together.(I [...]
Mobile advertising in Asia
Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)
Japan and social networking
Where do the [...]
via threadless.com
17 year old Jessica is out shopping with her friends. Fingering through the racks with her spare hand she holds an iced cold Mocha Frappucino in the other purchased from the local Starbucks. They exchange opinions about what’s cool and what’s not. A simple retro design in pink called “Helium Menageries” catches her eye. [...]
Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist – fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many [...]
It’s 8am.
I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy hotel [...]
* Mobile Ad Revenues to Hit $1.5B by 2013 (MarketingChart)
* Advertising will get a lot smarter – and support a lot of free content (MediaFuturist)
* 70% of Japanese social network users access most often from a mobile phone (Digital Stats)
* Vlingo Research: 94% of Teens Use Mobile Phone to Text (Barking Robot)
* Is Your Brand [...]
One thousand books at your hands
It seems that nothing can stop digitalization. Carrying loads of bulky books to school are thing of the past. Discover how the state of California plans to revolutionize the way their students learn. (Impact Lab)
Birth of a new word
A new words is generated every 98 minutes according to Global Language Monitor. The [...]
Social media alone doesn’t create Youth Movements.
Recently activist networks like ThinkMTV and YouthNoise are having a low number of people signing up compared to MySpace and Facebook. So what is the secret ingredient? Best Buy’s @15 project has shown that you need to have dedicated resources, constant updating and a solid community management system in [...]
Handset Brands
A recent gobal wide survey among youth reveal which brands have their loyalty. Some food and beverage brands are strong for years while mobile phones are in for a tough battle to win the hearts of teens. Find out more which is the most favorite handset and the reason why it is in the lead. (Melita [...]
