News

How can Nokia recapture the youth segment?

June 16, 2010

A new webinar presented by Graham Brown and Ben Leis of mobileYouth. We’ll be taking a health check on the Nokia brand from the youth perspective and answering the following questions: * How is Nokia losing ground to Blackberry in the student segment? * Where should Nokia focus now? * Where are the key bottlenecks [...]

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How do youth create Social Currency with Mobile?

June 15, 2010

A new webinar presented by Graham Brown of Youth Research Partners. We’ll be looking at usage habits by global youth in the following areas: Messenger, Handset choice, Influence and word of mouth

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I’m So Over SMS – the future story of messaging as narrated by youth

June 11, 2010

New presentation on Slideshare by Graham D Brown charting future messaging trends here today as recounted by the youth of the world.

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How are youth rewriting the future of messaging?

June 4, 2010

The next generation of Messaging? Is this the end of SMS? Our latest webinar offering at the Young Ideas Salon

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Youth Mobile Trends India

May 25, 2010

New Webinar: India – 500 million people under the age of 30. By 2012, one in five of the world’s mobile owning youth will live there.

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The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

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Customers Are The Brand

May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

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BrandDemocracy: Who controls the narrative?

May 14, 2010

BrandDemocracy: helping customers tell their story. It’s simple but so far removed from the dominant wisdom – use modern technology to tell the story about the brand. Now y’all know I’m a big Threadless fan (see the video when I met Threadless team) so any excuse to riff about them once again is most welcome. [...]

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Social Currency and the Disconnected Generation

May 10, 2010

Join Graham Brown of Youth Research Partners in a journey into the drivers of today’s young customer. At this Young Ideas Salon, we’ll be looking at the following key behavioral questions: * Why is the “connected generation” a myth and how does this impact modern marketing? * What are the two key drivers of youth [...]

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Youth Research Partners 30 April 2010

April 30, 2010

Here’s a global roundup of what the Youth Research Partners are riffing this week: USA (Premise Marketing) Obamarketing President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be [...]

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