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mobileYouth around the world – weekly digest August 17, 2011

August 17, 2011

Youth Marketers Handbook Graham Brown and the mobileYouth team published a 125 page guide to help Youth Marketers better understand young customers. Here are 7 lessons from the Youth Marketing Handbook: 1) Selling to Youth is Easy Selling to your own organization is the real sale. 2) Sell Context not Content Youth don’t buy stuff, [...]

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Trend – Riots, social action and technology

August 10, 2011

What caused the recent London riots? We look at social and technological trends in the youth market and examine what role they played 8/8. What are the 3 key distinguishing characteristics of youth social action? What are the 2 key drivers of youth social behavior and how do they manifest in both destructive and creative [...]

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New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

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Trend – Content vs Context: Youth Marketing Handbook Chapter 1

August 2, 2011

You can now access short bites from our Youth Marketing Handbook in the form of individual chapters. This week, we’re revisiting Context (see earlier post on Context) and focusing on the shift from Content to Context. What does this mean to youth marketers? We sometimes use Lego bricks in client presentations to illustrate the difference [...]

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Youth Marketing Handbook – Free Download

July 28, 2011

The Youth Marketing Handbook is a collection of youth trends and stories from the mobileYouth team compiled in an easily digestible Ebook. It’s free while we prepare the Amazon Kindle version. Download it here.

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mobileYouth around the world – weekly digest July 27, 2011

July 27, 2011

mobileYouth Asia LIVE: Meet the Fans – An Alternative Approach to Marketing Learning from Starwars & instant noodles: how can we help our fans to market our brands?

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mobileYouth around the world – weekly digest July 20, 2011

July 20, 2011

mobileYouth Asia LIVE!: The Small Little Things Often times, by better understanding a problem, a company can actually achieve great results with small, yet crucial, changes. This is what this week’s mobileYouth Asia LIVE! presentation is all about.

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Download mobileYouth AMA webcast July 12 2011 presentation

July 12, 2011

This was presented during an AMA webcast on July 12, 2011 titled American Youth – How are they changing the rules for all of us. Find out Who are fans? What do they want? How can brands give it to them? How are fans redefining marketing? How does dialogue actually happen and what role do [...]

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Trend: Context

July 6, 2011

In mobile, youth increasingly buy social context over good content. That means the success of mobile brands now depends on determining their social context.

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Trend: South Africa

June 30, 2011

mobileYouth believes South Africa is one of the hottest youth mobile markets in the world. Not necessarily due to sheer size – it’s a long way away from India and China. There are 3 good reasons why.

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