News

Mobile Youth Malaysia

February 25, 2010

From MobileYouthReport.com DOWNLOAD the presentation today If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010 3 Key Points featured in the Slides: 1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012. 2) Changing the growth [...]

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India – One in Five

February 23, 2010

New Presentation to Download (download link here) Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation. We already established last week that by 2010, India would become the world’s largest mobile [...]

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Youth Mobile Usage Statistics

February 19, 2010

Who are the big 5 mobile youth economies today? Just how important are the emerging markets? Is youth mobile usage in the developed world increasing or decreasing? Find out in this free sample download from mobileYouth.

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Upstart Radio: Mark Sperling – Education and Commitment – Entering the Action Sports Scene

February 12, 2010

This episode’s guest is Mark Sperling, action sports and youth marketing specialist @ Group Y. Graham talked to Mark about what exactly brands need to do to enter into the action sports scene and make a lasting impact, the players involved in making it happen and the commitment that needs to come from all angles.  [...]

Podcast: Play in new window | Download

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India – world’s largest mobile youth market

February 6, 2010

by Graham D Brown See you there. Packing this weekend to head out to Mumbai and Delhi. What Youth Think has a busy week: * Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor * Speaking at the GYMF * Hosting our first Young Ideas Salon in Mumbai * Conducting field research [...]

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The 90 – 10 Rule

February 5, 2010

Successful youth marketing comes down to successful execution of the 90-10 rule: Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%) Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel [...]

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mobileYouth – new US Office

February 4, 2010

If you’ve been following our fortunes, you know we’re expanding. Our US office opens next week to combine with a new hire Ben Leis We’re setting up in the US to better serve our Americas clients and co-ordinate on our Young Ideas Salons in Chicago, Toronto, New York and LA. More to follow

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Videos we liked 22nd Jan 2010

January 22, 2010

1) Christopher Guest directs 2010 US Census spot Zandland Blog 2) Coke Captures a Moment of Happiness Marketing with Meaning 3) New M.I.A., Space Odyssey/THERES SPACE FOR OL DAT I SEE Zandland Blog 4) Teens Share How They Consume Digital Media & TV Derek E. Baird :: Barking Robot 5) Turkish TeknolojiTV interviews Gerd Leonhard [...]

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mobileYouth unconference Malaysia Mar 11 & 12

January 22, 2010

Bernard and his team are working hard on the details as we speak, registration goes live February 1st. Here’s a sneak preview: Mobile Youth Unconference Asia Malaysia 2010 Registration begins 1 Feb 2010. Stay tuned as we bring you more Exclusive updates!

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Videos we liked 15th Jan 2010

January 15, 2010

1) Looking for my Keanu Reeves/Digital Producer Adspace Pioneers 2) CNN reports Avatar-invoked depression for some viewers Zandland Blog 3) Trend Watch: CES 2010 Television Recap Derek E. Baird :: Barking Robot

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