10 Articles on Word of Mouth 26 Jan 09

* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Apple rolls out star-studded music tutorials (Springwise)
* Nike Realizes a Brand Advocate (Gen-Y+YouthCultureMarketing)
* Traditional Media Sparks Web Searches for 84% of Digital Influencers (MarketingCharts)
* Nine in 10 Shoppers Steer Clear of E-Tailers with Bad Reviews (MarketingCharts)
* ‘Digital Influencers’ Get Info from Magazines, TV First (AdvertisingAge)
* Small [...]

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10 Articles on Loyalty 23 Jan 09

* Consumer Loyalty, Isn’t that the Goal? (ChiefMarketer)
* How Detroit Lost the Millennials, and Maybe the Rest of Us, Too (Newgeography.com)
* AOL account cancelation crisis : Brands should realize we are leaving in a tyranny of transparency era (Blog&Buzzmarketing)
* Wireless Carriers Fail (Again) On Customer Experience (CustomerExperienceMatters)
* Car Loyalty (TheCustomerInstitute)
* GM’s Customer Experience Woes (CustomerExperienceMatters)
* [...]

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10 Articles on Youth, Technology and Learning 22 Jan 09

* The Alternative School: a mainstream model (edu.blogs.com)
* The Potential For Mobile Learning In The Classroom (Ypulse)
* Text Messaging Tips for Parents & Educators (Barking Robot)
* University Life in China and America (Slideshows)
* But Are They Willing to Pay for It? (Millennial Law Prof)
* Research Supports Collaborative Learning for Millennials (Millennial Law Prof)
* More Colleges [...]

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10 Articles on Old Marketing 21 Jan 09

* Young people watch less TV (kortjes)
* Top US advertisers in traditional media in 2008 (ITFacts)
* Pepsi Promotion Plasters Times Square With New Logo (Adrants)
* Awareness Means Nothing (180360720)
* Brands, social, clutter and the sundae (Seth’sBlog)
* Inventory Up & Costs Down–Are Mobile Ads Worth it? (MarketingPilgrim)
* Advertising Creep Update: Playgrounds | News | Animal (animalnewyork.com)
* [...]

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10 Articles on Working the Idea Cloud, Crowdsourcing and Product Development 20 Jan 09

* Yahoo-crowdsourced cup ramen from Maruchan (CScoutJapanBlog)
* High School Kids Develop Program For Scion For Big Bucks (CollectiveConversation)
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* This Is So We (PsychologyToday)
* Uniqlo Asks Their Customers (PSFK)
* Youth entrepreneurialism shines at Best Buy (Slideshare.net)
* Generation Y Marketing Insights » Gen Y Prefers Crowd Wisdom Over Experts [...]

10 Articles on Grass Routes 19 Jan 09

* Facebook growing, rivals shrinking in U.S. (TRENDBIRD)
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Apple rolls out star-studded music tutorials (Springwise)
* Televised Social Networks (OnSocialMarketing&SocialChange)
* A Tribe Called Quest collaborate with Nike Air Jordan on some CRACK! apparel (MyChemicalToilet)
* How Marketers Can Connect With Millennials (MillennialMarketing)
* Clusters, Communities + Confluence (Logic+Emotion)
* Sandberg: 20 [...]

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10 Articles on Ethnographic Research 16 Jan 09

* 50 Youth Marketing Trends for 2009 by Graham Brown mobileYouth.org (SlideShare)
* Youth Interviews 2 (CultureLab)
* Burger King’s Whopper Virgins (Vanksen|Culture-buzz)
* The New York Times Immersion (Vanksen|Culture-buzz)
* ad agencies-come out from your buildings and meet culture (InfluxInsights)
* Listen to Consumers, Not Marketing Gurus (BrandingStrategyInsider)
* World’s first locative documentary for mobile looks at youth culture in [...]

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10 Articles on Social Causes 14 Jan 09

* Plays Well With Others (MillennialMarketing)
* Norwegian Eco-Kids Keeping Their Parents in Check (EarthFirst.com)
* Social Media Marketing: Nike Plus Human Race (Slideshows)
* Be Green & Make Things Easier For Your Customers (Threeminds)
* Clothing brand asks its wearers to be kind (Springwise)
* Recyling kicks off in India (NokiaConversations)
* “Fakoconsciousness” is cool (INGENE)
* Green College Spotlight: Wellesley [...]

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10 Articles on Beachheads 13 Jan 09

* 10 Asian-American Youth Sites to Know (Ypulse)
* Apple rolls out star-studded music tutorials (Springwise)
* Disney Focuses on Boys (online.wsj)
* Girl Gamers And The ‘Pink Plague’ (Ypulse)
* Online community offers DIY fashion for tweens (Springwise)
* League lets amateurs join a rock band for 10 weeks (Springwise)
* Gaming Myths for Marketers (Slideshows)
* Author John King On [...]

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10 Articles on Attention 12 Jan 09

* US Leisure Time Plummets 20% in 2008, Hits New Low (MarketingCharts)
* 2009 Marketing Tenets (Mikearauz)
* Mobile Applications: The Next Big Thing ? (Trendbird)
* Go Beyond Your Products To Get Gen-Y (GenY+YouthCultureMarketing)
* Advertising on UK Social Networks (eMarketer)
* The best selling MP3 album of 2008 was free (Longtail)
* 3 Rules for Interrupting Gen Y in [...]

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