News

The Social Media Campfire

January 13, 2010

Number 2 from our Youth Trends Report 2010 Why do so many organizations fail when they invest in social media? Because they follow the path of the Meatball Sundae – new media but business as usual. The Social Media campfire means old behaviors, new media – redefining technology to fit within the parameters of the [...]

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Videos we liked 8th Jan 2010

January 8, 2010

1) The Teens’ Speech Derek E. Baird :: Barking Robot 2) Trend Watch: Using Augmented Reality as a Digital Storytelling Tool Derek E. Baird :: Barking Robot 3) New Years Media Messages: Packaging Boyhood Meets The Hangover Shaping Youth

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2010 Youth Trends Report (Preview)

January 6, 2010

Preview copy of the 2010 Youth Trends presentation now available. We’re offering a preview because we’re *still* waiting for our tech support to switch the DNS and make Youth Research Partners active. Guess New Years was a little hard on them. So, in the meantime enjoy a taster of what’s to come. The original contains [...]

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Videos we liked 1st Jan 2010

January 1, 2010

1) Avatar – Pretty awesome — Nuff said | FILM Zandland Blog 2)A Tribute to the Cinema 2009 Debaird 3)The Copenhagen Wheel: Bike Culture 3.0 | APP OF THE WEEK Zandland Blog 4)How to turn a $300 video into a $30 Million movie deal Dave Knox Brand Management blog 5)CounterMarketing Consumption Cues: Think Geek Gifting [...]

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Videos we liked 18th Dec 2009

December 18, 2009

1) Google Chrome Features | ADS Zandland Blog – Powered by Zandl Group 2) Radioshack ads bring Biz Markie and smiles | ADS Zandland Blog 3) Lady GaGa Joins Forces with Virgin Mobile to Fight Youth Homelessness Derek E. Baird :: Barking Robot 4) Meaningful Manga: Graphic Novels and Growth Shaping Youth 5) Global Youth: [...]

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Videos we liked 11th Dec 2009

December 11, 2009

1) The Word on Word of Mouth Servant of Chaos 2) David Letterman Tries ‘The Twitter Machine’ Derek E. Baird :: Barking Robot 3) LG Wants Teens to “Give it a Ponder” Before Texting Derek E. Baird :: Barking Robot 4) Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again) Shaping Youth 5) [...]

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Youth Marketing Presentation Dec 2010

December 9, 2009

Highlights of my youth marketing presentations in Europe 2010 Youth Marketing Dec 2009 View more presentations from Graham Brown.

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Videos we liked 27th Nov 2009

November 27, 2009

1) Climate Change? Its Childs Play Servant of Chaos 2) Addams Family Values, First Thanksgiving | FILM REWIND | HOLIDAY Zandland Blog – Powered by Zandl Group 3) Muppets Do Bohemian Rhapsody | VIRAL VIDEO / MUSIC Zandland Blog – Powered by Zandl Group 4) Evian’s Roller Babies gets Guinness Record for online views Zandland [...]

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2 new opportunities heading up North America and Asia

November 24, 2009

Looking for a new challenge in 2010? mobileYouth is expanding and looking for regional business development heads based in North America and Asia. Working alongside Graham Brown and Josh Dhaliwal, the role will involve developing and managing existing clients (see client list as example) as well as growing new accounts. Would suit entrepreneur experienced in [...]

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What’s measured gets done

November 23, 2009

You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired. If your organization places a premium on ARPU, for example, your [...]

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