News

The Harley Effect

November 20, 2009

Is your organization suffering from the Harley Effect? A short term focus on the highest spending customer in order to fulfill the need to meet 90 day metrics? By 2030, the average Harley owner will be aged 67 yrs. They have value and the much sought after disposable income but their “lifetime value” is is [...]

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Videos we liked 20th Nov 2009

November 20, 2009

1) Seeing the Trees in the Social Media Forest Servant of Chaos 2) Who’s Your Fave Fictional Male Rodel Model & Why? Shaping Youth 3) Trident Layers hitting bases with Grocery Store Musical Zandland Blog 4) Final 48 Hours! Vote Girl Child Network’s Betty Makoni CNN Hero ‘09! Shaping Youth 5) Gap Cheer Factory, Crispin [...]

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They don’t care what you know unless they know that you care

November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

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Videos we liked 13th Nov 2009

November 13, 2009

1) Junaio: Social Augmented Reality on Your iPhone Derek E. Baird :: Barking Robot 2) One Wish – The Charter for Compassion Servant of Chaos Australians on Compassion from TED Prize on Vimeo. 3) MyVetwork: Connecting The Digital Dots For Veterans Globally Shaping Youth 4) The science of a great Youtube video – OralB Adspace [...]

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The Speed of Trust

November 12, 2009

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.” If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line. But, if you consider that “communication is [...]

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New Video: Customers Are The Brand

November 11, 2009

Outlining some of the key thoughts from the upcoming book “Customers Are The Brand” here’s a quick video by Graham Brown on the subject: The video links to the original presentation here.

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Customer Service is your best marketing strategy

November 9, 2009

There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]

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Product Development is Marketing

November 8, 2009
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Don’t Kill the Pigs

November 3, 2009

I first heard about the Egyptian pig cull back in October when the story broke in the New York Times. Needless to say, it piqued my interest because as is often the case, seemingly irrelevant stories can provide insights that the less trained eye will simply pass by. When Egyptian government officials reacted to the [...]

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Are you giving them something to care about?

November 2, 2009

Some time ago we asked the question “When does Social good represent Exceptional marketing?” There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer? When the Jonas Brothers [...]

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