News

What Youth Think : TweetDeck

July 25, 2009

Want to know what youth think? We’re trialling a new service over @ What Youth Think (stay tuned). Chidi’s heading up the dry run for reviews. Check out his latest review:

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Latest Youth Marketing Statistics Friday 24th July

July 24, 2009

* ‘Social Notworking’ Costs Firms 1.5% of Productivity (MarketingCharts) * Majority of US Consumers Peeved by Internet Ads (MarketingCharts) * Over 70% of AdAge Top 100 marketers ran campaigns on YouTube in 2008 (Digital-stats) * Mobile Coupon Users Want More Junk Food (MarketingCharts) * Ad-Supported Models Stike Chord with Music Freeloaders (MarketingCharts) * Mobile India: [...]

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When does Social Good = Exceptional Marketing?

July 20, 2009

10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership Good Causes = Good Marketing? (A look at RockCorps by Graham Brown) View more presentations from Graham Brown.

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Latest Youth Marketing Statistics Friday 17th July

July 17, 2009

* Are students so over Facebook? (ReadWriteWeb) * Millennials Fuel 19% Jump in Loyalty-Program Participation (MarketingCharts) * Teens Go Mobile for More Than Texts (eMarketer) * Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online (The Nielsen Company) * Future Marketing Trends – By The Numbers (TheFuturebuzz) * Will Generation Y Put Nike [...]

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Mobile Owning Youth in India

July 17, 2009

550 million potential customers, 240 million own a mobile phone. Mobile Youth in India – by Graham Brown View more presentations from Graham Brown.

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10 Quotes for Youth Marketers

July 15, 2009

10 Quotes for Youth Marketers (by Graham Brown mobileYouth.org) View more presentations from Graham Brown. Check out more mobileYouth youth marketing presentations on slideshare

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What Youth Think: The Iphone 3GS

July 15, 2009

We’re trialling a new BETA project: WHAT YOUTH THINK- getting youth to talk about the products and services they love. Our brave tester Chidi trials the Iphone 3GS

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End of the Pepsi Generation

July 14, 2009

Slides from New Presentation. View Presentation at end of post End of the Pepsi Generation – with video – by Graham Brown (mobileYouth.org) View more presentations from Graham Brown.

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Top 10 Youth Marketing Myths by Graham Brown

July 10, 2009

Presentation Top 10 Youth Marketing Myths by Graham Brown View more presentations from Graham Brown. Slides from the presentation Myth 1: Youth grow up faster these days Myth 6: Youth don’t care about TV Myth 7: Advertising is Content More presentations on youth marketing and mobile culture?

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Latest Youth Marketing Statistics Friday 3rd July

July 3, 2009

* TV Ads Most Helpful; Web Banners Most Ignored (MarketingCharts) * Today’s Teens Buy 19% Less Music (MarketingCharts) * 52% of British kids aged 5-9 have a mobile phone (Digital-stats) * teens love events (Brandflakesforbreakfast) * How Can Advertisers Get Through to Teens? (eMarketer) * Mobile Phones Beat PCs for Young Women (MarketingCharts) * Why [...]

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