News

Recruitment

July 2, 2009

We are currently recruiting: Analysts Designers Video journalists Video reviewers Trendspotters Interns If you’re interested in working with mobileYouth make yourself known – don’t send an email (if you know youth media, you’ll know how to get through to us).

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Latest Youth Marketing Statistics Friday 26th June

June 26, 2009

* 3G In China – What Do Chinese Consumers Expect? (China Polling) * Whose Word-of-Mouth Matters? (not bloggers it seems) (Mobileyouth Posterous) * Marketers Frustrated by Digital Cross-Channel Chasm (Media Buyer Planner) * Teens more “normal” than you think when it comes to media usage(Nielsen) * Teens “Still Watch TV” (TechCrunch) * Blackberry Battles iPhone [...]

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BIG means nothing if YOU mean nothing

June 25, 2009

BING is certainly making a BIG splash. Microsoft’s new project (But It’s Not Google) may sound irreverent in its stance but is that combined with a huge marketing push enough to make it relevant? Pundits claim BING is bigger than Twitter. This is true if you refer to these statistics. However, here’s a fundamental mistake [...]

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Now I can drink me – chapter 4 draft – Heretical Soda

June 25, 2009

via facebook.com Where do Ethiopians learn to drive in the snow? This was one of the many questions going through my mind as my faithful accomplice drove through ice and the terror of whiteouts as we diligently plowed our way high into the mountains. The answer was they don’t, Mohammet was the only taxi driver [...]

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The Era of C2C Customer to Customer

June 24, 2009

C2C The Era of Customer to Customer (mobileYouth.org) View more OpenOffice presentations from Graham Brown.

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Now I can drink me – Chapter 2 (draft)

June 23, 2009

via threadless.com 17 year old Jessica is out shopping with her friends. Fingering through the racks with her spare hand she holds an iced cold Mocha Frappucino in the other purchased from the local Starbucks. They exchange opinions about what’s cool and what’s not. A simple retro design in pink called “Helium Menageries” catches her [...]

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Now I Can Drink Me – Chapter 1 draft

June 22, 2009

It’s 8am. I’m standing outside a faceless brick warehouse on the North side of a Chicago suburb in the freezing April rain. Still wrestling with the yoke of jetlag from 3 hops through London, New York and Toronto my brain, in an attempt to call it off and spend the morning in a warm, fuzzy [...]

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Latest Youth Marketing Statistics Friday 19th June

June 19, 2009

* Mobile Ad Revenues to Hit $1.5B by 2013 (MarketingChart) * Advertising will get a lot smarter – and support a lot of free content (MediaFuturist) * 70% of Japanese social network users access most often from a mobile phone (Digital Stats) * Vlingo Research: 94% of Teens Use Mobile Phone to Text (Barking Robot) [...]

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Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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Latest Youth Marketing Statistics Friday 12th June

June 12, 2009

* Youth driving parent use of new technologies? (Ars Technica) * The decline on MySpace and Bebo (The Guardian) * Misleading mobile Internet & smartphone statistics (Disruptive Wireless) * Cheap phones are big business (TechCrunch) * 95% of Teen Shoppers Notice Mall Ads (MarketingCharts) * Gen X and Gen Y Moms Use Internet Differently (MarketingCharts) * [...]

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