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mobileYouth around the world – weekly digest June 29, 2011

June 29, 2011

mobileYouth Asia LIVE!: What You Mean to Me – How Young People are Personifying Your Mobile “A rose by any other name would smell as sweet,” Shakespeare once wrote. While that might be so, think about all the other flowers that look nice, but never became that popular because of their unfortunate names; flowers like, [...]

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Trend: Youthsourcing

June 28, 2011

In this trend update we look at Ford’s model of Youthsourcing and how that can be applied to mobile companies.Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of its Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.

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Trend: Youth Mobile Social Space

June 27, 2011

Historically, youth have always turned to Social Tools to create Social Space. In this presentation Graham Brown on mobileYouth looks at 7 modern examples of how youth have used mobile Social Tools from messenger applications to photo sharing communities to define and reclaim lost Social Space.

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Trend: The 2 Speed Handset Economy

June 23, 2011

The youth handset market is polarizing into 2 distinct, discrete markets. Understand the key distinction. Are you targeting the PH or SH markets? Each market has distinct drivers and buying patterns.

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Trend: Curation is Innovation (mobile apps)

June 22, 2011

New trends briefing from Graham Brown of mobileYouth. Following our last trends briefing on Droidettes, we now turn our attention to the wider role of youth in the future of mobile applications development. As app usage continues to grow, the premium on innovative differentiation is higher than ever but where, exactly, should the industry be [...]

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Trend: Discrete Social Media

June 20, 2011

===The 3 Stages of Youth Social Media=== With Facebook’s impending IPO, there is a lot of talk in the blogosphere about whether the phenomenal rise to prominence can continue ad infinitum? Teens, we are warned may be the first group of users to jump ship. If this is the case, then investors are worried that [...]

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Trend: Droidettes (will teens drive Android?)

June 17, 2011

Are youth key in the development of Android applications? We already know that youth were the first to adopt and develop SMS. Both Facebook and Napster were invented by 19 year olds. Youth also scoped and developed BBM as a usable service. Now brands like Google are hoping to harness this creativity to youthsource future [...]

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mobileYouth around the world – weekly digest June 15, 2011

June 15, 2011

mobileYouth Asia LIVE!: Ice Cream & iPhones – A Cool Marketing Lesson for Mobile Companies What is it about Asians and our love for food? In Hong Kong, you’d see girls decked out in Gucci, standing in line to eat noodles from a street vendor. In Jakarta you’d see young people tripping over themselves to [...]

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Trend: Weibo Hacking (How are Teens reclaiming Social Space?)

June 2, 2011

We’ve talked a lot about youth defining their own social spaces using Blackberry – in particular the use of Blackberry groups. Now, we find a great post by Tricia Wang on Weibo detailing how youth are now hacking established communication tools to fulfill their own needs. Weibo – the Chinese twitter client – now becomes [...]

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The 2011 Mobile Youth Workshop for SonyEricsson (Download)

June 1, 2011

To discuss the details and finding of this workshop with mobileYouth contact us here (mobileYouth) The 2011 Youth and Mobile Culture Workshop Sony Ericsson View more presentations from Graham Brown (mobileYouth)

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