Videos we liked 20th Nov 2009

1) Seeing the Trees in the Social Media Forest
Servant of Chaos

2) Who’s Your Fave Fictional Male Rodel Model & Why?
Shaping Youth

3) Trident Layers hitting bases with Grocery Store Musical
Zandland Blog

4) Final 48 Hours! Vote Girl Child Network’s Betty Makoni CNN Hero ‘09!
Shaping Youth

5) Gap Cheer Factory, [...]

 

They don’t care what you know unless they know that you care

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]

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Videos we liked 13th Nov 2009

1) Junaio: Social Augmented Reality on Your iPhone
Derek E. Baird :: Barking Robot

2) One Wish – The Charter for Compassion
Servant of Chaos

Australians on Compassion from TED Prize on Vimeo.
3) MyVetwork: Connecting The Digital Dots For Veterans Globally
Shaping Youth

4) The science of a great Youtube video – OralB
Adspace Pioneers

5) When it Comes to Digital [...]

 

The Speed of Trust

As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.”
If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line.
But, if you consider that “communication is a function [...]

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Customer Service is your best marketing strategy

There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]

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Product Development is Marketing

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Videos we liked 6th Nov 2009

1) Disney XD: A Case Study on Packaging Boyhood
Shaping Youth

2) Seseame Street Turns 40! | TV / KIDS
Zandland Blog

3) Will “Droid Does” Be Meaningful?
Marketing with Meaning

4) Flash Animation & Viral KidVid? Give Pause
Shaping Youth

5) Bug Banners | MARKETING
Zandland Blog – Powered by Zandl Group

6) The Future of Social Media Gerd Leonhard Picnic 2009 Amsterdam [...]

 

Are you giving them something to care about?

Some time ago we asked the question “When does Social good represent Exceptional marketing?”
There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer?
When the Jonas Brothers encouraged teens [...]

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Which Tribe are you Leading?

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What would you rather be creating? Marketing noise or a Movement?

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